Quick-and-easy heats up sales
Frozen foods still are a popular choice. Packaged Facts projected that retail sales of frozen foods and beverages will reach $70 billion in 2015, a 25% increase over 2010 revenues. Growth will be fueled by a trio of strong-performing categories that have been driving the category for some time: frozen pizza, handheld breakfast food and prepared vegetables.
The category also has gotten a boost from microwavable frozen meals that serve as quick-and-easy — and inexpensive — lunches.
The article above is part of the DSN Category Review Series. For the complete Frozen Food Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Consumables, 10/10/11
SUPPLIER NEWS — T.G.I. Friday’s has launched new Entrées for One frozen meals, which include nine varieties: sizzling chicken fajitas, sizzling steak fajitas, grilled chicken mac and cheese, prime rib stroganoff, chicken and broccoli alfredo, loaded chicken and cheese, Cajun-style chicken alfredo, sesame orange chicken, and creamy chicken pasta carbonara. The frozen entrées carry a suggested retail price of $3.99.
Omega Water — a new water brand developed by Mycell Technologies and Nature’s Way Pure Water Systems’ joint venture Nature’s Omega — is being touted as the first zero-calorie, flavored bottled water fortified with 100 mg of omega-3s and six essential daily vitamins. It is available in Lemon Squeeze, Orange Splash, Fruit Fusion and Berry Breeze flavors for a SRP of $1.99.
Kraft Foods chairman and CEO Irene Rosenfeld in September said that taking the company’s performance to the next level required “a bold approach,” referring to August’s announcement to split the business. Rosenfeld said the split — which will be put in effect in late 2012 — was “the best way to stage our businesses for long-term success.”
Kraft Foods announced that the global snacks business will consist of the current Kraft Foods Europe and Developing Markets units, as well as the North American snacks and confectionery businesses. The North American grocery business would consist of the current U.S. beverages, cheese, convenient meals and grocery segments and the nonsnack categories in Canada and food service.
Odwalla launches line of three Smoothie Refreshers
HALF MOON BAY, Calif. — Odwalla has announced the launch of its Smoothie Refreshers, a new line of 150-calorie smoothies available in such flavors as Mango Lime Twist, Mixed Berry Shuffle and Pear Berry Jive.
Each 12-fl.-oz. bottle provides 100% of the recommended daily value of vitamin C, according to the company, and also is formulated with coconut water.
“Our newest smoothie flavors are so refreshing and delicious, we like to say they’ll make you want to get up and dance,” said Irma Shrivastava, VP marketing for Odwalla. “With 150 calories per 12-fl.-oz. bottle, these innovative new beverages are a nice complement to any meal.”
Odwalla Smoothie Refreshers are made with juices not from concentrate and do not contain any GMOs, according to the company. They are available in the refrigerated section of natural food stores, select supermarkets and specialty outlets nationwide.