BEAUTY CARE

Queen Latifah teams up with Parlux Fragrances

BY Antoinette Alexander

NEW YORK Queen Latifah, the inspiration behind CoverGirl’s Queen Collection, is among the latest celebrities to launch a signature fragrance.

The fragrance, developed in partnership with Parlux Fragrances, is expected to hit U.S. department stores in the fall before rolling out internationally.

According to reports, the Queen by Queen Latifah collection will include eau de parfum spray in two sizes, 3.4 oz. for $59 and 1.7 oz. for $49, a body lotion for $35 and a body butter for $40.

Parlux Fragrances’ portfolio also includes fragrances backed by Jessica Simpson and Paris Hilton.

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CoverGirl Queen Collection launches digital makeover application

BY Antoinette Alexander

NEW YORK Procter & Gamble’s CoverGirl Queen Collection, which was inspired by Queen Latifah, is partnering with Essence.com to bolster the site’s beauty offerings with a digital makeover application created for African-American women.

The tool, dubbed Makeover Magic, is designed to provide women of color with a virtual salon and makeup counter experience. Users can upload their photos, select from a diverse palette of cosmetics and “try on” relatable celebrity hair styles before clicking to purchase. Makeover Magic also provides users with the option to share, post or have their looks voted on within their social networks, via Facebook and Ning compatible widgets.

To further engage users, Essence and CoverGirl launched an online model search, which ends June 18, empowering women to celebrate their unique beauty characteristics and win the opportunity to be the face of Makeover Magic as a featured default model image within the tool.

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European green beauty brand announces Kohnstamm Communications as its U.S. public relations agency

BY Antoinette Alexander

ST. PAUL, Minn. The North American distributors of European green beauty brand, Lavera Naturkosmetik of Germany, has named Twin Cities-based Kohnstamm Communications as its U.S. public relations agency as it works to boost its U.S. presence.

Lavera holds a 27% market share in Europe and is launching its first mainstream consumer retail initiative in the United States through Target stores and CVS locations this summer.

Kohnstamm’s public relations program will coincide with the brand’s “Lavera is Truth” national advertising campaign to promote its all-natural and organic products.

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