HEALTH

Queen Bee Sauce launches eczema, psoriasis solution

BY Michael Johnsen

PAGOSA SPRINGS, Colo. Queen Bee Sauce on Thursday announced the launch of its Tamanu Oil, a topical cream that reduces eczema, psoriasis and seasonal dry skin irritation.

One dram of Tamanu retails for a suggested $12, the company stated.

According to the company, the chemical components of Tamanu Oil—calophylloloids, calophyllic acid and benzoic and oxi-benzoic acids—help to restore and regenerate skin tissue. Acting as an antiseptic and astringent with antimicrobial and antiviral properties, Tamanu Oil is useful for promoting new skin cell formation, soothing eczema-ridden skin, reducing scarring and softening scar tissue, remedying psoriasis and minimizing redness and inflammation during healing.

Queen Bee Sauce’s Tamanu Oil is refined by cold press in Madagascar, without harsh heat-refinement, giving a fresh and safe skin care solution.

Dark green and luxurious, Tamanu Oil is thick and rich, yet readily and completely absorbs into the skin, leaving no oily residue or unsightly shine behind.

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Report highlights differences in Hispanic boomer healthcare attitudes

BY Michael Johnsen

NEW YORK Bicultural baby boomers of Hispanic descent have significantly differing perceptions of healthcare and health information—they’re more inclined to consider homeopathic, herbal or alternative treatments, for example—as compared to the general market baby boomer, according to a new report from Focalyst that was released Wednesday.

The report, titled “A Continued Look at Diversity Among Hispanic Boomers,” focuses on the 7 million Hispanic boomers in the United States and examines attitudinal and behavioral differences between English-speaking Hispanic boomers and the general market.

The new report is a follow-up to a Focalyst report released earlier this year that found that marketers using language as the defining characteristic in differentiating their target communications may be missing important segments. This is particularly true when looking at health-related messages, Focalyst stated.

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FullTurn Media launches sex health Web site

BY Michael Johnsen

NEW YORK General knowledge of the link between intimate relations and general good health may have received a boost Wednesday with FullTurn Media’s launch of the online information portal Sex Health Guru (www.SexHealthGuru.com).

The site is built around new media—primarily video content—and targets adults between the ages of 18 and 40. “Sex education in the United States isn’t working,” stated FullTurn Media chief executive officer Joshua Silberstein. “People need easy access to accurate, unbiased information about STDs and birth control. More than that—they need that information in a format that will resonate with them.”

The video content is tagged as “for information purposes only” and advises viewers to consult a healthcare professional if necessary. But more importantly, the site delivers intimacy healthcare information in a matter-of-fact, no-nonsense and non-risque format. One expert for a video espousing the benefits of sex to health stated, “It has been found that couples that have sex have higher levels of immunoglobulin A,” an immune-system protein that helps protect viral infections in the mouth and through the upper respiratory tract.

Sex Health Guru offers more than 200 videos in categories including Birth Control, STDs, Sex Health, Sex Skills and Sex 101. These videos were created to entertain as well as inform, and deliver an enjoyable viewing experience, on par with the best short-form web clips in entertainment, the company stated. Every video is hosted by a medical expert, like an OB-GYN, and provides valuable information in a straightforward, easy-to-understand format.

FullTurn Media, through the illumistream health brand, is one of the larger providers of health-related video on the web, with more than 30 million video views in each of the last two months.

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