BEAUTY CARE

Quallis Brands enters men’s personal care with wipes

BY Gisselle Gaitan

Quallis Brands, the parent company of men’s grooming brand Scotch Porter is diving into a new territory with their latest product launch. The company has announced their entry into the men’s personal care category with the launch of Fresh Meat Masculine Wipes.

Designed to freshen one of the most sensitive areas, the wipes are gentle on skin, infused with aloe, vitamins B, E and free of parabens, phthalates, chlorine, formaldehyde, and alcohol, the company said.

The product can also be used on underarms, feet and wherever else a quick refresh is needed. The line also contains notes of leather, black peppercorn, patchouli, musk, citrus and warm woods.

Fresh Meat Masculine Wipes can currently be found for purchase on the gotfreshmeat.com website, with a 40ct pack retailing for $5.99. Future expansion to Amazon also is expected, the company said.

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NYX Professional Makeup, Samsung partner on virtual reality tutorials

BY Gisselle Gaitan

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality makeup tutorials to consumers, through Samsung Gear VR.

Called the “Impossibly NYX Professional Makeup” experience, it features three tutorials led by top beauty vloggers, Kristen Leanne, Mykie, known as Glam & Gore and Karen Sarahi Gonzalez. Users will be able to use the Gear VR Controller to select products they would like to learn more about, and at the end of the experience, consumers also will receive a special offer to purchase featured products.

“NYX Professional Makeup is a digitally-native brand with millions of followers across our global social media platforms,” Mehdi Mehdi, VP of Digital at NYX Professional Makeup, said. “We aim to seamlessly incorporate digital into everything we do and see virtual reality as the new frontier in the beauty industry. Our community is passionate about their connection to beauty influencers, and Samsung’s Gear VR technology provides our customers with a level of immersion and proximity to their favorite beauty vloggers that they’ve never experienced before. We are thrilled to continue to push the envelope using cutting-edge technology, and are ecstatic to partner with a best-in-class company like Samsung.”

The L’Oreal-owned company will launch the virtual reality experience in select NYX Professional Makeup stores on Dec. 18, which will then be followed up with a nationwide expansion over the course of 2018.

“The retail landscape is rapidly evolving, and we’re evolving with it. We have been reinventing the future of beauty services for years, and we see this partnership as the natural evolution to that. Through VR, we’re creating more dynamic, personalized experiences that add value for our customers in a new and personalized way,” Rachel Weiss, VP of digital innovation and entrepreneurship at L’Oreal USA said.

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MAC brings VR-powered mirror to stores

BY DSN STAFF

MAC Cosmetics is letting its shoppers swatch lipsticks and eye shadow in-store as easily as they can take a selfie. Through a partnership with augmented reality technology-provider ModiFace, the beauty brand recently launched the Virtual MACover — an AR-powered virtual try-on mirror — to its stores.

With one touch, consumers can sample various shades of lipstick, eye shadow and blush as if they were trying them on in person — without having to actually do so. Aside from giving users a chance to sample bold looks, the mirror also gives consumers a rundown of the products used within the look. Users can then email themselves this list and immediately shop for all the right shades, either in person or online.

The offering is being used as a complement to its salon offerings, allowing users to have their virtual look recreated IRL by a professional artist.

The company and partner ModiFace believes these elements will make self-shopping for any product a lot easier. ModiFace said that its technology ensures that each of the machines map the looks 30 times per second, making the end result something hard to distinguish from real life.

“[This offering will] provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry,” Tim Tareco, MAC senior vice president of global creative, visual merchandising and store design, said.

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