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Qualitest gets FDA OK for generic Keppra XR

BY Allison Cerra

HUNTSVILLE, Ala. — Qualitest Pharmaceuticals announced that it has received approval from the Food and Drug Administration for its generic version of an epilepsy treatment.

The drug maker said its abbreviated new drug application for levetiracetam extended-release tablets, in the 500-mg and 750-mg strength, was approved. The drug is a generic version of UCB’s Keppra XR.

Total combined sales for levetiracetam extended-release tablets were approximately $124.8 million for the 12 months ended in May, according to IMS Health data.


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Fisher-Price taps Olympic gymnast to help launch new ‘Dora’ doll

BY Allison Cerra

PLANO, Texas — Five-time Olympic medalist Nastia Liukin is teaming up with Fisher-Price to help introduce the new, interactive Fantastic Gymnastics Dora doll.

Fantastic Gymnastics Dora, based off of the Nickelodeon show “Dora the Explorer,” performs two gymnastics routines, features seven unique moves — including splits, handstands and back-bends — and enhances imaginative role-play for kids ages 3 years and older. Fantastic Gymnastics Dora also features more than 40 phrases in English and Spanish and a special song celebrating teamwork.

"Fantastic Gymnastics Dora features multiple ways of play to encourage children’s imagination and creativity skills, as well as self-expression and confidence," Fisher-Price Friends SVP Susie Lecker said. "Nastia is the perfect partner to help launch Fantastic Gymnastics Dora because she strives to reach her full-potential each day and is a true champion. She continues to be a wonderful role model for young girls everywhere, just like Dora."

Fantastic Gymnastics Dora will be available for $49.99 in August at retailers nationwide, including Toys “R” Us, Target, Walmart and Kmart, as well as on FisherPrice.com.

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It’s Academic introduces new kind of dry erase notes

BY Allison Cerra

NORTHBROOK, Ill. — It’s Academic has launched its new Re:writes dry erase notes.

Re:writes are thin, flexible and can adhere to virtually any flat or gently curved surface in both heat and cold with help from its patent-pending specialized plastic core. The product is available in more than 50 color and size combinations.

"It’s the last note you’ll ever need," It’s Academic president Bruce Shapiro said. "It can be placed and replaced an unlimited number of times. From the office to school to home, there are literally millions of uses for Re:writes. We’re very excited for this product for back-to-school. We’ve had feedback from teachers and school administrators that Re:writes are better for the classroom than individual dry erase boards. They’re easy to clean, take up less room and they don’t slide off the desk."

Available at such major retailers as Walmart, Walgreens, OfficeMax and RiteAid, Re:writes notes carry a suggested retail price starting at $5.99.

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