Quaker Oats, Zazu introduce mobile app
CHICAGO — Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.
The app, which now is available for Android and Apple iOS, is designed to deliver a different kind of morning alarm. Zazu Mornings wakes users up with a soothing voice that relays the day’s important information, including local weather, daily calendar, traffic, news and even breakfast ideas. Additionally, users are able to customize their information sources and set alarms that trigger the delivery of a personal newscast first thing in the morning and throughout the day, all from a humanized voice.
"Zazu is a new opportunity for us to connect with our consumers when our products are most relevant to them," Quaker Oats director of digital Barbara Liss said. "For example, with Zazu, when a user wakes up to a snowy day with back-to-back meetings, we can share the idea to start their morning with the latest weather report and Instant Quaker Oatmeal, for a breakfast that will warm them up and help sustain them for their morning activities."
After 4-month split, M&M’s spokescandies reunite
HACKETTSTOWN, N.J. — After announcing that its M&M’s spokescandies went their separate ways, Mars Chocolate said that they are back together.
M&M’s enlisted the help of consumers to reunite the chocolate icons, which include Yellow, Red, Blue, Orange and Ms. Green, through its "Reunite M" promotion. Consumers were awarded prizes valued at more than $1.5 million, including $100,000 to one individual, when they purchased select packages of M&M’s brand chocolate candies and looking for all five characters under the wrapper.
"We’re ecstatic to have the M&M’s spokescandies back together," Mars Chocolate North America chief consumer officer Debra Sandler said. "They’ve been an important part of our brand for many years, so we’re so relieved to have them back where they belong, as well as grateful to our fans for pleading with our spokescandies to come home."
SC Johnson launches Cerra.com
RACINE, Wis. — SC Johnson has launched a website for users that seek a happier, balanced life.
Cerra.com, named after the Roman goddess of agriculture Cerres, is a website that helps users focus on personal growth, the company said, through its interactive online experiences, product boutique and supportive Web community
"As a new venture of SC Johnson family of brands, Cerra truly embodies our goal of delivering innovations that make families’ lives better," SC Johnson SVP global corporate affairs communication and sustainability Kelly Semrau said. "Together with our renowned partners, ranging from licensed clinical psychologists and life coaches to counselors and relevant product advisers, Cerra aims to deliver the thing that most of us strive for — a happier, more balanced life."
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