News

Quaker Oats, Univision partner on new digital destination for Hispanic moms

BY Jason Owen

NEW YORK — Univision Communications Inc., a leading media company serving Hispanic America, last week announced its partnership with PepsiCo subsidiary Quaker Oats on the creation and launch of a new digital destination for Hispanic moms called "Fuente de Energía" (Energy Source).

"Fuente de Energía" is a brand new digital destination for both online and mobile platforms serving as a one-stop resource "helping Hispanic moms fuel everyday adventures." The destination provides these on-the-go moms with re-energizing ideas, insights, motivation and tips that may help to keep the family fueled as they tackle their daily triumphs and obstacles — whether it be a trip to el parque (the park), la playa (the beach) or a hectic dash to la escuela (school).

The partnership underscores several U.S. trends: a rapidly growing Latino population; a recent study that showed Hispanics utilize mobile tools for shopping more than the general market shopper; and a recent Nielsen study revealing that Latina moms drive household buying decisions.

"Fuente de Energía" has launched as part of Univision.com’s Vida y Familia (Life and Family) vertical, and features original content including articles, recipes, photo essays, custom trivia and polls. The digital section will be refreshed on a weekly basis with original articles, slideshows, polls and a new trivia challenge per week.

The roll out begins this month and runs through December with an original video series featuring celebrity mom Jimena Gallego (Mexican pop singer, TV host and actress). She will give practical advice to Hispanic moms on how to conquer common stressors of family life with their jobs, kids or significant others.

"We are pleased to work with Quaker to deliver an innovative platform that provides a daily source of energy and healthy inspiration to madres across the U.S.," said Keith Turner, president of advertising sales and marketing, Univision Communications Inc. "This investment underscores the value of the Hispanic mom to Quaker’s business."


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

FDA approves new GSK drug to treat HIV infection

BY Jason Owen

WASHINGTON — The U.S. Food and Drug Administration on Monday approved Tivicay (dolutegravir), a new drug to treat HIV-1 infection that is manufactured by GlaxoSmithKline.

Tivicay is an integrase strand transfer inhibitor that interferes with one of the enzymes necessary for HIV to multiply. It is a pill taken daily in combination with other antiretroviral drugs.

Tivicay is approved for use in a broad population of HIV-infected patients. It can be used to treat HIV-infected adults who have never taken HIV therapy (treatment-naïve) and HIV-infected adults who have previously taken HIV therapy (treatment-experienced), including those who have been treated with other integrase strand transfer inhibitors. Tivicay is also approved for children ages 12 years and older weighing at least 40 kilograms who are treatment-naïve or treatment-experienced, but have not previously taken other integrase strand transfer inhibitors.

“HIV-infected individuals require treatment regimens personalized to fit their condition and their needs,” said Edward Cox, M.D., M.P.H., director of the Office of Antimicrobial Products in the FDA’s Center for Drug Evaluation and Research. “The approval of new drugs like Tivicay that add to the existing options remains a priority for the FDA.”

About 50,000 Americans become infected with HIV each year and about 15,500 died from the disease in 2010, according to the Centers for Disease Control and Prevention.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

More than a dozen health information exchanges, service providers join Surescripts

BY Alaric DeArment

ARLINGTON, Va. — Electronic prescribing network Surescripts has added 19 state health information exchanges and health information service providers to its network, the company said.

These include entities in Maryland, Ohio, Colorado, Michigan, New York, Tennessee and others.

"We are undergoing a significant shift from a volume- to value-based healthcare system, and our business is evolving to meet the future needs of the entire healthcare ecosystem," Surescripts president and CEO Harry Totonis said. "The continued growth of the Surescripts network is driven by the fact that the healthcare communities are realizing that electronic health information exchange is necessary to transform the way health care is delivered at the patient level and the increasingly rapid implementation of the federal government’s meaningful use guidelines."

Surescripts said the new connections would complement its national reach and facilitate care coordination at the community level. For example, with the addition of HealtheConnections, HEALTHeLink and Rochester RHIO, most of upstate New York is now connected, and the network has significantly increased its clinical interoperability reach in Michigan.

"Michigan is an early adoptor of electronic health information sharing," Michigan Health Information Network associate director Jeff Livesay said. "The Surescripts network helps us break down technical barriers and provides a secure and reliable solution to maintain continuity of care across healthcare providers and organizations in our state and beyond. We are excited to be part of this innovative network."

The company noted that it is a founding member of an independent nonprofit group with the mission to develop and promote rules and best practices around security and trust in an electronic health information exchange called DirectTrust, and many of the exchanges joining Surescripts’ network are members as well. The company said its new connections would facilitate seamless, cost-effective health information sharing across local and regional care communities.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?