Quaker introduces Real Medleys bars
NEW YORK — PepsiCo’s Quaker division has introduced a new version of its Quaker Real Medleys product, the company said.
Quaker announced the launch of Real Medleys Bars, featuring flavor combinations similar to the ones found in Real Medleys cups. Like the cups, the bars feature such fruits and nuts as cherries, apples, cranberries, peaches, pistachios, walnuts and almonds.
The bars are available in boxes of five bars. The company calls Real Medleys its most innovative product in 40 years.
Folgers launches online community
ORRVILLE, Ohio — Folgers is launching a new online community for fans to read and share good news through social networking feeds.
The coffee brand, owned by J.M. Smucker Co., announced the launch of the community, dubbed The Best Part. Users of Facebook, Twitter and Instagram can like and follow the community to receive positive, fun and optimistic content. Another component of the launch is the "Wakin’ Up" alarm app, which includes upbeat tunes, positive news and inspiring comments.
"The Best Part community is an opportunity for those who share the Folgers optimistic outlook to join together and brighten days everywhere," J.M. Smucker VP corporate communications Maribeth Burns said. "We hope to see this community grow and have a positive impact on people’s lives."
Safeway wins award from Ore.-based craft brewer
PORTLAND, Ore. — Independent brewer Craft Brew Alliance gave Safeway one of its Retailer of the Year awards at its inaugural annual conference for beer wholesalers in Las Vegas earlier this week, the company said.
CBA said the Retailer of the Year Awards recognize retailers that have contributed to the company’s sales growth and demand for its products. Safeway was named the off-premise retailer of the year, while restaurant chain Buffalo Wild Wings was named on-premise retailer of the year.
CBA’s brands include Omission Brewing and Square Mile Cider Co., as well as Redhood Brewery, Kona Brewing Co. and Widmer Brothers Brewing.
“Our retailers play a critical role in driving consumer awareness and demand for our distinctive, great-tasting beers, and we’re thrilled to honor Buffalo Wild Wings and Safeway for their outstanding support,” CBA VP national sales operations Derek Hahm said. “Whether it’s through Buffalo Wild Wings’ eagerness to be first to market Redhook’s Game Changer to millions of wings, beer and sports fans, or through innovative in-store programming with Safeway, both of these retailers demonstrated exceptional support, and we wanted to find a special way to recognize their contributions.”