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Quaker Oats icon gets a milk makeover

BY Ryan Chavis

WASHINGTON — The Quaker Oats man is taking on an unlikely new accessory for fall — the iconic milk mustache. The character — who goes by the name Larry, according to the brand — will be in good company, as he joins an extensive roster of media figures who have donned the iconic 'stache. 
 
The quirky fun is the result of a parternship between America's Milk Cos., dairy farm families and Quaker Oats. It's designed to encourage Americans to incorporate low-fat milk instead of water when making their oatmeal. Finishing it off with a glass of milk for a boost of protein is also encouraged. 
 
Larry and his milk mustache will debut in People magazine's "Best-Dressed" issue, which is expected to appear on newsstands on Sept. 19. Additionally, the image will be featured on Quaker Oats canisters.
 
"Quaker has encouraged consumers to lead a healthy lifestyle for more than 135 years," said Justin Lambeth, CMO of Quaker Oats. "With Larry sporting a milk mustache, families will be reminded to start their days with this ultimate breakfast powerhouse."
 
In addition to the ad in People, the partnership will roll out television and online ads, as well as engaging content on Quaker and Milk Life social media accounts. On-the-pack messaging will allow shoppers to scan the package and unlock recipes. They also will be able to snap and share their very own milk mustache moments. Consumers can use the hashtag #QuakerWithMilk to share these moments on Twitter and Facebook. 
 
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Back to Nature takes the artisanal route with new soup line

BY Ryan Chavis

STUYVESANT, N.Y. — Back to Nature Foods will expand its product portfolio to include a line of artisanal soups that incorporate ancient grains, the company announced. The product line also includes gluten-free and non-GMO options, and will complement the company's existing line of whole-grain crackers. 
 
"We are excited to add a new line of artisanal soups to our product offerings," said Vincent Fantegrossi, president and CEO of Back to Nature Foods. "Our soups are a simple reminder that wholesome foods made with real ingredients are truly flavorful."
 
Consumers can choose from such varieties as Chicken & Wild Rice with Kamut; gluten-free Chicken Tortilla with Red Quinoa; Beef & Barley; gluten-free Tuscan Three Bean with Kale & Millet; and Classic Minestrone with Farro. The soups supply 28 g to 41 g of whole grains and 6 g to 8 g of protein in each serving. Back to Nature is set to unveil the new soups at Natural Products Expo East, which takes place Sept. 18 to 20. 
 
The products can be purchased at Publix, Safeway and Whole Foods this fall. 
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Econdisc named Camber’s customer of the year

BY Ryan Chavis

PISCATAWAY, N.J. — Camber Pharmaceuticals recently presented to Econdisc Contracting Solutions its "Customer of the Year" award at the 2014 National Association of Chain Drug Stores Total Store Expo in Boston. Kon Ostaficiuk, president of Camber and Laura Ricardo, director of corporate accounts for Camber, presented the award to Scott Hettenhausen, associate general manager of Econdisc.
 
“Econdisc is an organization of the highest integrity and its value to both members and suppliers is apparent in countless ways, everyday,” Ricardo said. “They are a group of hardworking individuals who go the extra mile to provide the highest quality medications at the best prices. All of us at Camber are thrilled to present Econdisc with our Customer of the Year Award.”
 
As a group purchasing organization, Econdisc represents a key set of clients in the pharmaceutical contracting area. The company leverages its buying power to help with contract negotiations, vendor-relationship management and web-based product catalogs, among other things.
 
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