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PwC examines shifts in primary care

BY Michael Johnsen

Three new healthcare delivery models are emerging in today’s primary care market that really resonate with retail pharmacy, including models that emphasize convenient care, at-your-service care and digital health, PwC’s Health Research Institute noted in February in a webinar outlining the future of primary health care in the United States.

According to the webinar, new entrants in the primary care market are accelerating the pace of innovation in these models, and traditional players are noticing. As many as 69% of physicians surveyed by HRI believe that nontraditional care models have increased access to care. And in response, about one-fifth of traditional primary care physicians said they have started providing new services, such as virtual visits.

With the cost of health shifting to consumers, those consumers are selecting primary care that fits their lifestyles. HRI found that 82% of consumers would be open to nontraditional ways of getting medical care.

Retail clinics are driving convenience care
Visits to retail health clinics tripled from 2010 to 2014, HRI reported, especially as the six largest chains field more than 1,600 retail clinic storefronts, noted Vaughn Kauffman, principal and global new entrants leader at PwC Health Services Advisory. “One-in-three Americans have visited a retail clinic, and … the level of satisfaction was quite high — 95% reported they were quite satisfied with the service.”

Concierge care
More than 3-in-4 consumers (76%) value high patient satisfaction when picking a health provider, and that’s giving rise to low-cost, accessible, highly personalized care. And practitioners are taking notice — 71% of physicians think concierge care models will grow.

HRI pointed to the Massachusetts-based startup Iora Health as a prime example of concierge health. Iora’s model is team-based; meaning that clinicians, including nutritionists and diabetes specialists, are as important as physicians when caring for patients. At the center is a health coach who is responsible for 80% of the patient interactions and ensures continuity of care.

The role of digital in health care
And HRI’s consumer poll found that 60% of U.S. patients are open to virtual visits, and half of all patients are looking for the kind of do-it-yourself diagnostic options that can guide their healthcare decisions.

“From an employer’s perspective, we see about half of employers looking at making telehealth a benefit option for their employees over the next year,” said Sarah Haflett, senior manager at PwC Health Research Institute. “So looking for more convenience, more value-driven options for their employees.”

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Report: Publix is looking to enter D.C. market

BY DSN STAFF

Publix has hired a broker and is actively looking for sites in the Washington, D.C., area, according to a new report.

The Washington Business Journal reported that the Florida-based grocery chain had a booth at the International Council of Shopping Centers’ Mid-Atlantic Dealmaking and Conference last week in Southern Maryland. Publix spokeswoman Kim Reynolds told the publication that indeed, the chain is looking to open stores throughout Virginia, including in Northern Virginia. (Washington Business Journal)

 

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AXE launches body wash with ‘shower thoughts’ video series

BY Gina Acosta

ENGLEWOOD CLIFFS, N.J. — Leading male personal care brand AXE has come up with a new and creative way to launch its newest fragrance.

AXE is rolling out a new video series called "Shower Thoughts," which highlights the creative thinking guys do in the shower. Each video shows how the shower – when combined with the fragrance of new AXE Black Body Wash – is more than just the place they get clean. It's where guys can unwind, recharge, and reconnect with their true selves to foster original and creative ideas.

"In a busy world that moves nonstop, guys need a moment to reflect and let their minds open up to a world of possibilities," said Carlos Andres Gomez, AXE spokesperson on masculinity and individuality as well as author of Man Up: Reimagining Modern Manhood. "The shower can become a safe haven where guys can get in touch with their own brand of creativity and work up the courage to express themselves freely."

Each AXE Shower Thoughts video offers a distinct take on how this important daily ritual can help guys embrace the passions that make them unique. AXE fans can see the first of three AXE Shower Thoughts videos, which features pro basketball icon Muggsy Bogues by clicking here.

AXE Black Body Wash is available in 16 fl. oz. at most food, drug, and mass retail outlets nationwide, and has a suggested retail price of $3.99.

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