HEALTH

In push for MTM, Kerr hosts senator

BY Jim Frederick

RALEIGH, N.C. Extending pharmacy’s grassroots outreach to powerful federal lawmakers, Kerr Drug hosted Sen. Kay Hagan for a pharmacy and health center tour that drew praise from the North Carolina democrat.

Hagan toured the patient care area of a Kerr drug store in the company’s home market, and used the opportunity to talk with patients and pharmacists about the value of pharmacy-based clinical care, and to praise the skills of pharmacists in improving patient care and controlling health costs. During her visit, Hagan also promoted the expansion of medication therapy management services to Medicare Part D recipients.

Hagan is a co-sponsor of S.3543, The Medication Therapy Management Expanded Benefits Act of 2010. The bill — a similar version of which has been introduced in the House of Representatives — would expand MTM coverage to any senior suffering from any chronic condition that accounts for high spending in the healthcare system. Hagan also worked to include an MTM provision in the new healthcare-reform bill, creating a grant program to promote MTM services.

“The most effective and cost-efficient way to ensure seniors take their medication properly is through the counseling of a pharmacist,” said the lawmaker during her tour. “The evidence shows pharmacists can improve patient health and save healthcare dollars because pharmacists are often the most accessible healthcare provider for patients.”

Added Kerr chairman and CEO Tony Civello, “We know that for every $1 invested in MTM, overall healthcare costs are reduced by $8 or more. Sen. Hagan understands that value. Pharmacy is evolving to a more patient-centered focus as patients and providers realize the value of pharmacy in improving health care.”

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Target looks to expand clinic business

BY Antoinette Alexander

MINNEAPOLIS Target is looking to open eight new Target Clinic locations in Chicago and Palm Beach, Fla., in September.

Target currently has 28 clinics in Minnesota and Maryland, according to the website. The healthcare services in Minnesota and Maryland are provided by Target Clinic Medical Associates, an unaffiliated corporation not owned or operated by Target Corp. Fees for most services range from $59 to $69.

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Bausch & Lomb kicks off Alaway ad campaign

BY Michael Johnsen

MADISON, N.J. Bausch & Lomb on Wednesday launched its advertising campaign for Alaway, the 12-hour eye itch relief drops.

The campaign targets allergy sufferers using the slogan: “It’s not just your allergies, It’s your eyes.” The ads highlight that consumers don’t need to wait for systemic allergy medications to take effect before they can get relief for their itchy eyes.

The 15- and 30-second ads are airing during such shows as “America’s Got Talent,” “Law and Order” and “30 Rock.” They also aired during the recent “Miss Universe” and “Primetime Emmy Awards.” The Alaway commercials also are running on morning news and talk shows, game shows, soap operas and entertainment news productions.

The U.S. television ad campaign will run through September. The brand also will be supported in store with shelf talkers, feature ads, pharmacist displays, free-standing inserts and doctor detailing.

B&L developed the creative strategy with agencies Grey NY and Ionic Media.

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