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Purple names former Red Bull exec as its vice president of East Coast sales

BY Jenna Duncan

FORT LAUDERDALE, Fla. Purple Beverage Co. today announced that Dan Morelli will move into a seat as vice president of East Coast sales and distribution. Morelli comes to the Purple team after leading sales at Red Bull for nearly a decade.

“We could not be happier to add an industry veteran with so much experience under his belt to our team,” Purple Beverage founder and chief executive officer, Ted Farnsworth, said. “Not only did [Morelli] help launch Red Bull here in the U.S., but his extensive experience will surely give Purple an industry edge.”

Farnsworth predicted Morelli would be key in expanding East Coast distribution.

Purple is an antioxidant-rich fruit beverage sold in convenience, drug and health food stores, as well as supermarkets and other retail venues.

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Pepperidge Farm expands lines to include two new cookie flavors

BY Jenna Duncan

NORWALK, Conn. Cookie and snack maker Pepperidge Farm has announced it will add two new chocolate flavored cookies to its Chunk and Soft Baked cookie lines.

The newly conjured cookie flavors are named Crispy White and Milk Chocolate Chunk. Both cookie styles come in crispy baked and chewy varieties, featuring either white or milk chocolate pieces.

Pepperidge Farm said the cookie flavors are supposed to remind consumers of fresh home-style baking and can be eaten straight from the bag, or warmed up.

Pepperidge Farm’s adult snacks business director, Brian Immel, described the cookies. “The combination of white and milk chocolate in a chocolate cookie is an unexpected twist on a traditional favorite,” he said. “And with both a crispy and soft baked option, we’re appealing to more consumers that are seeking a truly indulgent experience.”

The new flavors are available at grocery stores, mass retailers and supermarkets across the U.S. They retail at $3.19 per package.

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Amish Naturals announces distribution in H-E-B stores

BY Adam Kraemer

HOLMESVILLE, Ohio Ohio-based Amish Naturals announced today that its products will be carried in more than 90 Southwestern H.E.Butt Grocery Co. locations.

H-E-B, the number one retailer in San Antonio, with a 73 percent market share, will carry five varieties of Amish Naturals’ organic fettuccine pasta—including: Plain, Wheat, Tomato Basil, Garlic Parsley, Spinach, and Fiber-Rich—throughout Texas, the company reported.

Amish Naturals manufactures and distributues organic and natural pastas, condiments and bakery products. “We are pleased to partner with H-E-B, a company known for its fresh products, to introduce more consumers to our brand,” said Bill Pardee, Amish Naturals’ director of sales. “Amish Naturals is accelerating its growth throughout the region and the H-E-B partnership will help make our products even more accessible.”

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