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Purple expands to Northern Conn. and R.I. with Northeast Beverage

BY Adam Kraemer

FORT LAUDERDALE, Fla. Purple Beverage Co. today announced that Northeast Beverage Co. of Rhode Island has agreed to distribute the company’s signature beverage, Purple, throughout Northern Connecticut and Rhode Island.

“We are excited to partner with Northeast Beverage Company to expand our distribution further through the New England area,” said Ted Farnsworth, founder and chief executive officer of Purple. “As a leading beverage distributor, Northeast Beverage Company has existing relationships with key retail and on-premise accounts across the region. Coupled with our successful launch in other areas of the Northeast and our growing national presence, this additional distribution will bring us closer to our goals of becoming a national brand.”

“Purple has been selling well in other parts of the Northeast and we are excited to add the product to our extensive line of current offerings,” said Kevin O’Brien, general manager of Northeast Beverage Company. “By adding Purple to our roster of well-respected brands, we will help not only the company to expand distribution of its functional beverage, Purple, but will also fill the growing demand for healthful beverages in the areas that we serve.”

Northeast Beverage is Rhode Island’s and Connecticut’s exclusive distributor of Red Bull, as well as being Rhode Island’s exclusive Coors distributor. The company also distributes Snapple and Muscle Milk.

Purple can be found in select GNC stores across the country, as well as in drug stores, health food stores, supermarkets and convenience stores.

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Schiffner to retire as Campbell Soup chief financial officer

BY Adam Kraemer

CAMDEN, N.J. Campbell Soup Co. announced this week that chief financial officer Robert Schiffner plans to retire on Jan. 31, 2009.

According to published reports, he will step down earlier if his successor is appointed, as the company is currently searching for his replacement, but has agreed to remain with the company through January to facilitate a smooth transition.

“Throughout his 33-year career in the food industry, Bob has demonstrated unwavering integrity and a commitment to strong financial controls,” Douglas Conant, Campbell’s president and chief executive officer, said. “As a key member of our management team, he has helped lead the company through a period of significant change. Bob played a vital role in developing the Transformation Plan that renewed and revitalized Campbell and restored it to a growth track. He is respected for his focus and insight throughout the organization and the investment community.”

“Bob has been an indispensable partner to me as we have worked to transform Campbell, consistently delivering strong financial performance while also building our capabilities for the future,” Conant continued. “We are deeply indebted to Bob for his dedication and his outstanding contributions to the company. I look forward to working with him through the transition, and wish him the very best in a very well-earned retirement.”

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Brown & Haley debut Roca Buttercrunch Thins

BY Adam Kraemer

TACOMA, Wash. Brown & Haley, a Tacoma, Wash.-based candy company, has introduced Roca Buttercrunch Thins.

The candy sticks, which come in boxes of eight, are available in four chocolate flavors: milk chocolate butter toffee, dark chocolate butter toffee, milk chocolate caramel and dark chocolate truffle.

“When you bite into a thin you taste the coating of chocolate and then the buttercrunch just squishes in your mouth for a pop of butter flavor,” said chief executive officer Pierson Clair, according to published reports.

The boxes sell in grocery and drug stores for about $3.

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