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Purple Beverage Co. appoints new CEO

BY Allison Cerra

FORT LAUDERDALE, Fla. Purple Beverage Company, Inc. announced that it has appointed a new CEO to move the company forward.

Geoffrey Winters will take over the helm as the CEO and chairman of the board of directors of Purple Beverage Company, Inc.

Purple founder Ted Farnsworth, who will be stepping down as the Company’s CEO and Chairman, said, “After going through a very difficult time over the last several months, we are now re-energized. This is a positive move for the company, the brand, and the shareholders. We feel Geoff is the perfect fit to take Purple to the next level.”

Winters was managing director of Lehman Brothers Brokerage & Investment Banking in New York where he structured over $2 billion in private and public offerings. He also served as managing director for the New York firms of Paine Webber Equity & Investment Banking and Gruntal & Co. Equity & Investment Banking.

“I believe Purple was just one more victim of the current financial environment, but now the company will position itself for the future,” said Winters. “I think the brand has great value and I look forward to the challenge. We will be looking at various options for the company including joint ventures and acquisitions.”

Introduced in late 2007, Purple is a unique and tasty blend of seven antioxidant-rich fruits, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are blended into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink, as part of a healthy fruit smoothie or as a mixer for cocktails.

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Mrs. Dash offers new seasoning blends

BY Allison Cerra

CHICAGO Two new seasoning blends from Mrs. Dash – Fiesta Lime and Caribbean Citrus – available just in time for summer this month.

Get the party started with Mrs. Dash Fiesta Lime Seasoning Blend and create healthy Mexican dishes that are salt free but still full of flavor. All-natural herbs and spices like sweet chili pepper, cumin, paprika and cayenne pepper blended with lime juice and zest turn up the flavor on all of your favorite Mexican-inspired dishes from chicken to tacos. Let the Mexican flavors dance their way onto the menu as a perfect addition to any chicken, meat, fish or vegetable dish.

Mrs. Dash Caribbean Citrus Seasoning Blend is bursting with all-natural spices like sweet chili pepper, allspice, cayenne pepper, cumin, cinnamon, coriander, nutmeg and ginger. Combined with orange zest and lime juice, Caribbean Citrus makes any meal a true tropical experience, whether you are serving chicken, pork, seafood, vegetables or even fruit salad.

“Americans continue to consume nearly double the recommended daily amount of sodium each day, so controlling how much salt you use in your cooking is an important step toward curbing your intake, while making sure you aren’t sacrificing the flavor,” said Brittanie Stewart, assistant brand manager, Specialty Brands, Alberto-Culver. “The new Fiesta Lime and Caribbean Citrus Seasoning Blends from Mrs. Dash are guaranteed to get people cooking and grilling crowd pleasing, healthier dishes with a little extra kick.”

As with all Mrs. Dash seasonings, the Fiesta Lime and Caribbean Citrus Seasoning Blends are all-natural, salt-free and contain no MSG. The suggested retail price is $2.99.

For more product information, recipes and tips for low-sodium living, please visit www.mrsdash.com. Additional recipes and photos available upon request.

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Hydrive Energy expands energy drink line with new product

BY Allison Cerra

RYE, N.Y. Hydrive Energy is extending their line of enhanced water energy drinks into a convenient and delicious new edible form – a full power energy soft chew.

Hydrive Energy Chews deliver all the benefits of Hydrive Energy Drinks – great taste, vitamins, electrolytes, antioxidants, and a full power energy boost – in a non-liquid form that can be enjoyed anywhere, anytime.

“Hydrive Energy Chews will appeal to people looking for the boost of an energy drink without having to drink,” said Brian O’Byrne, CEO of Hydrive Energy. “The idea of being able to conveniently get an energy boost at any time – on-the-go, biking, yoga or just sitting at your desk – was incredibly appealing to folks we talked to and is exactly what they want. They loved the idea that these chews taste great and provide nutrients in addition to energy.”

Hydrive Energy Chews come in foil pouches containing 4 individually wrapped chews. The chews are available in two flavors – Orange Burst and Berry Burst (coming in June). A pouch of chews contains 400% RDI of Vitamin C, 200% of Vitamin B3, B5, B6, and B12, 20% Calcium, plus 160-mg of caffeine (equal to about 2 cups of coffee). The chews have been specially formulated to provide a long-lasting, time-released boost of energy without the crash or jitters associated with other energy products.

Hydrive Energy Chews will be supported by local and national television advertising beginning May 4. Hydrive Energy Chews are available online at the Hydrive Web site, www.hydriveenergy.com as well as at select stores around the country.

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