BEAUTY CARE

PureSuasion promises eyelash growth with new serum

BY Antoinette Alexander

FORT LAUDERDALE, Fla. Looking to tap into the popularity of eyelash growth formulas is PureSuasion Inc., a health-and-beauty company that has developed a new eyelash growth stimulator called Cilia.

The nonprescription serum is infused with Biotins and B-vitamins, including panthenol, to promote eyelash growth for length and strength. The proteins and botanical extracts, including pumpkin and pomegranate, are designed to strengthen the junction where the eyelash grows from the lid.

According to clinical trials from AMA Laboratories, test participants experienced up to an 83% increase in eyelash fullness and eyelash density in four weeks with no side effects, according to the manufacturer.

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Men on facial hairstyles: A cut above the rest

BY DSN STAFF

NEW YORK Men may not like to be labeled as high-maintenance, but here’s a little secret: Many men care a great deal about their appearance, especially their facial hair.

 

A lot of guys today are sporting facial hair, whether it is a beard or a goatee, so it is important to better understand what tools guys can’t live without and where they turn to for grooming tips and advice.

 

 

Men’s grooming is a big business and by many accounts there are significant opportunities for further growth. In fact, recent research suggests that male-specific shaving cream, razors, deodorant, body wash, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/ grooming retail markets in many countries of the world, despite an economic recession.

 

 

According to Packaged Facts’ new report titled “Men’s Grooming Products: A Global Analysis,” the male-specific grooming products market is valued at $19.7 billion worldwide for 2009 and is expected to mushroom to $28 billion by 2014.

 

 

Those are some impressive numbers and it underscores the fact that manufacturers and retailers should explore how best to tap the unmined men’s grooming dollars because the potential is staggering.

 

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Hawaiian Tropic revamps for 2010

BY Antoinette Alexander

SHELTON, Conn. Hawaiian Tropic is gearing up for the 2010 sun season with a lineup of new products and new beauty-oriented packaging.

“We’re introducing the new Hawaiian Tropic brand to the modern woman who seeks a pampering beauty experience, but is also mindful of protecting her skin from sun exposure,” stated Beth St. Raymond, director of sun care marketing for Energizer Personal Care, parent company of Hawaiian Tropic Sun Care.

The re-launch of the Hawaiian Tropic Sun Care product line is all about beauty and sun protection. In line with this focus, the Hawaiian Tropic brand features new beauty-oriented packaging with a signature curvy shape, as well as clean and modern colors and graphics that reflect tropical beauty.

In addition to the new modern, upscale packaging, Hawaiian Tropic Sun Care will introduce a new line of creme lotions. The new creme lotion line can be found across product lines from sunscreen to after sun.

In addition, Hawaiian Tropic Sun Care is unveiling a new twist on its classic coconut fragrance for all of its sunscreens. The fragrance reflects the brand’s signature tropical scent with an enhanced version of the original featuring hints of peach, jasmine and rose.

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