BEAUTY CARE

PureSuasion promises eyelash growth with new serum

BY Antoinette Alexander

FORT LAUDERDALE, Fla. Looking to tap into the popularity of eyelash growth formulas is PureSuasion Inc., a health-and-beauty company that has developed a new eyelash growth stimulator called Cilia.

The nonprescription serum is infused with Biotins and B-vitamins, including panthenol, to promote eyelash growth for length and strength. The proteins and botanical extracts, including pumpkin and pomegranate, are designed to strengthen the junction where the eyelash grows from the lid.

According to clinical trials from AMA Laboratories, test participants experienced up to an 83% increase in eyelash fullness and eyelash density in four weeks with no side effects, according to the manufacturer.

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Men on facial hairstyles: A cut above the rest

BY DSN STAFF

NEW YORK Men may not like to be labeled as high-maintenance, but here’s a little secret: Many men care a great deal about their appearance, especially their facial hair.

 

A lot of guys today are sporting facial hair, whether it is a beard or a goatee, so it is important to better understand what tools guys can’t live without and where they turn to for grooming tips and advice.

 

 

Men’s grooming is a big business and by many accounts there are significant opportunities for further growth. In fact, recent research suggests that male-specific shaving cream, razors, deodorant, body wash, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/ grooming retail markets in many countries of the world, despite an economic recession.

 

 

According to Packaged Facts’ new report titled “Men’s Grooming Products: A Global Analysis,” the male-specific grooming products market is valued at $19.7 billion worldwide for 2009 and is expected to mushroom to $28 billion by 2014.

 

 

Those are some impressive numbers and it underscores the fact that manufacturers and retailers should explore how best to tap the unmined men’s grooming dollars because the potential is staggering.

 

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Hain Celestial announces holiday launches

BY Antoinette Alexander

MELVILLE, N.Y. The Hain Celestial Group, a maker of natural and organic food and personal care products, is getting into the holiday spirit with new holiday gifts under its Jason Natural products brand.

The brand has combined the latest antioxidant skin benefits with two of the most time-honored holiday traditions — candy canes and gingerbread — to launch the new seasonal Candy Cane Lane and Gingerbread Spice Tea infused hand and body lotions. They are infused with Celestial Seasonings herbal teas.

Also new for the season are the Candy Cane Lane and Gingerbread Spice gift sets that include the limited edition Tea Infused hand and body lotions plus complementary pairings of Celestial Seasonings herbal tea.

The products began hitting retail shelves in October. The hand and body lotion has a suggested retail price of $9.95 each, and the gift sets have a suggested retail price of $12.99 each.

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