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Pure Water Solutions to expand distribution of Wat-aah!

BY Allison Cerra

PLAINVIEW, N.Y. A subsidiary of Full Motion Beverage has entered into an exclusive agreement to distribute its water brand throughout a region of New York.

Pure Water Solutions will expand its distribution of Wat-aah! premium fortified water throughout Long Island, N.Y., with the help of Power Potions.

Christopher Mollica, president of Full Motion Beverage, stated, “Wat-aah! is an important part of our diverse product line. The product is geared toward a younger audience compared to other water products, and also offers us a shot at the high-volume institutional market for beverages.”

Full Motion Beverage is a diversified beverage company that owns, markets and exclusively develops brands in the nonalcohol sector of the beverage industry.

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Bounty wraps up Make a Clean Difference program in Cincinnati

BY Allison Cerra

CINCINNATI Procter & Gamble’s Bounty brand kicked off the last leg of its Make a Clean Difference program in Cincinnati at Brent Elementary School.

Since the program’s launch in April, Bounty, together with partners HandsOn Network and Rush Philanthropic Arts Foundation, has united more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country benefiting more than 14,000 school children.

In addition to Cincinnati, Bounty’s Make a Clean Difference program benefited 30 public schools in the following cities from April through June: Atlanta; Boston; Charlotte, N.C.; Dallas; Los Angeles; Miami; Minneapolis; New York and Seattle. Celebrities who have taken part in community clean-ups included Gabrielle Union, Mary J. Blige, Russell Simmons, Carlos Ponce, Peter Facinelli and Jennie Garth. For more information, visit Facebook.com/Bounty.

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CDC finds 9-out-of-10 U.S. adults consume too much sodium

BY Allison Cerra

ATLANTA Americans’ sodium intake is at a record high, with less than 10% of adults making a conscious effort to limit their consumption, according to a report by the Centers for Disease Control and Prevention.

"Sodium Intake in Adults – United States, 2005-2006," which was published on Thursday in the CDC’s Morbidity and Mortality Weekly Report, underscored the amount of sodium the average American consumes each day and which foods contain the highest levels of sodium. 

According to the report, U.S. adults consume an average of 3,466 mg of sodium per day, more than twice the current recommended limit for most Americans. Grains provide 36.9% of this total, followed by dishes containing meat, poultry and fish (27.9%).  These two categories combined accounted for almost two-thirds of the daily sodium intake for Americans. An estimated 77% of dietary sodium, the report noted, comes from processed and restaurant foods. Many of these foods, such as breads and cookies, may not even taste salty.

The 2005 Dietary Guidelines for Americans recommended that people consume less than 2,300 mg of sodium per day.

 

"Sodium has become so pervasive in our food supply that it’s difficult for the vast majority of Americans to stay within recommended limits," said Janelle Peralez Gunn, public health analyst with the CDC’s Division for Heart Disease and Stroke Prevention and lead author of the report. "Public health professionals, together with food manufacturers, retailers and healthcare providers, must take action now to help support people’s efforts to reduce their sodium consumption."

 

 

For more information about sodium and blood pressure, visit CDC.gov/salt.

 

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