HEALTH

Purdue Products unveils reformulated line of laxatives

BY Michael Johnsen

STAMFORD, Conn. Purdue Products recently unveiled its reformulated line of Senokot branded laxatives — the tablets are not chemically processed and the primary ingredient is the deseeded pod of the senna plant.

“We’ve always been proud of the fact that Senokot Tablets are such a trusted laxative brand,” stated Charlene Bailey, director, product management, Purdue Products.  “But we’re really excited to give consumers something new – especially at a time when interest is so high in natural products.” The new Senokot Tablets will be available in pharmacies nationwide in early October. 

Purdue will support the introduction with a comprehensive media plan that includes national television advertising, retail account programs, coupons and rebates.  In addition, the contemporary design for the brand will stand out on-shelf while reinforcing  Senokot as a natural choice for today’s health-minded consumers.

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Wyeth Consumer Healthcare launches new gender-, age-specific multivitamin line

BY Michael Johnsen

MADISON, N.J. Wyeth Consumer Healthcare on Tuesday announced the availability of a new gender- and age-specific adult multivitamin line. Centrum Ultra Women’s and Men’s and Centrum Silver Ultra Women’s and Men’s are specially formulated, taking into account recommendations established by the Institute of Medicine along with the latest nutritional science, the company stated.

“Millions of Americans have relied on Centrum, the world’s leading adult multivitamin brand, for more than 30 years,” stated Paul Sturman, president Wyeth Consumer Healthcare. “We listen closely to the needs of our consumers and combine these insights with the latest nutritional advances. Centrum Ultra provides a new, scientifically advanced option to meet consumers’ growing demand for gender-and age-based multivitamins.”

Many Americans still find it difficult to get the recommended amounts of vitamins and minerals they need from food alone despite the wide variety of nutritional choices available. The 2005 U.S. Department of Agriculture Healthy Eating Index found that the U.S. population did not take in enough fruits, vegetables, whole grains and fat-free or low-fat milk and suggests that Americans can improve their diet by choosing more nutrient rich foods.

Centrum Ultra Women’s is specially formulated with key nutrients to help meet a woman’s nutritional needs. It includes vitamin D, which emerging science suggests supports breast health, and calcium for bone health; 500 mg of calcium, more than any leading women’s multivitamin brand; biotin, beta-carotene and vitamins A, C and E to help maintain healthy skin, hair and nails; B vitamins to help unlock energy; and antioxidants including selenium and zinc to help support immune function.

In addition to many of the vitamins and minerals listed above, Centrum Ultra Men’s contains vitamins B6, B12 and folic acid to help support heart health.

Centrum Silver Ultra Women’s, formulated for women ages 50 and older, contains lutein and vitamins A, C and E to help support healthy eyesight.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Report: Sales of energy shots set to double

BY Michael Johnsen

NEW YORK Sales of energy shots are expected to nearly double this year, according to a New Your Times report published Saturday, to some $700 million citing Consumer Edge Research projections, which do not include projected sales from Walmart.

The market is dominated by Living Essentials, which fields the premiere energy shot — 5-Hour Energy. According to the Times report, Living Essential’s sales account for approximately 80% of the market.

However, the market for energy shots is heating up — Red Bull brought its venerable energy-drink brand name into the mix with the introduction of a 2-oz. shot last month, and Dr Pepper Snapple recently began test-marketing a 3 oz. version of its Venom energy drink, called Venom Bite. Coca-Cola last year introduced a shot based on its NOS energy drink.

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