HEALTH

Purdue Products unveils reformulated line of laxatives

BY Michael Johnsen

STAMFORD, Conn. Purdue Products recently unveiled its reformulated line of Senokot branded laxatives — the tablets are not chemically processed and the primary ingredient is the deseeded pod of the senna plant.

“We’ve always been proud of the fact that Senokot Tablets are such a trusted laxative brand,” stated Charlene Bailey, director, product management, Purdue Products.  “But we’re really excited to give consumers something new – especially at a time when interest is so high in natural products.” The new Senokot Tablets will be available in pharmacies nationwide in early October. 

Purdue will support the introduction with a comprehensive media plan that includes national television advertising, retail account programs, coupons and rebates.  In addition, the contemporary design for the brand will stand out on-shelf while reinforcing  Senokot as a natural choice for today’s health-minded consumers.

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Alli spokeswoman Judd share her progress with private concert

BY Michael Johnsen

PARSIPPANY, N.J. Alli spokeswoman Wynonna Judd held a private performance July 11 at the Country Music Hall of Fame in Nashville to celebrate her progress since starting the Alli method, which has included dropping two dress sizes. The concert was held exclusively for 50 sweepstakes winners.

“In the past few months, I’ve learned to look at weight loss with a fresh approach that includes better nutrition, exercise and emotional support,” Judd said. “I am so encouraged by my progress and am loving the way I feel. I was thrilled to perform for and fellowship with an audience that is also working toward a healthier way of living.”

Wynonna announced her partnership with GlaxoSmithKline Consumer Healthcare on its weight-loss Alli brand in January. Judd appears in the brand’s national advertising campaign and is participating in a series of promotions throughout the year.

“The Alli Method is about succeeding through healthy, gradual weight loss,” stated Rachel Ferdinando, VP weight control for GlaxoSmithKline Consumer Healthcare. “We’re proud of [Judd’s] progress and to be her partner in her journey to develop a healthy relationship with food. She is an amazing woman and her accomplishments both on and off the stage make her an inspiration to people everywhere.”

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Report: Sales of energy shots set to double

BY Michael Johnsen

NEW YORK Sales of energy shots are expected to nearly double this year, according to a New Your Times report published Saturday, to some $700 million citing Consumer Edge Research projections, which do not include projected sales from Walmart.

The market is dominated by Living Essentials, which fields the premiere energy shot — 5-Hour Energy. According to the Times report, Living Essential’s sales account for approximately 80% of the market.

However, the market for energy shots is heating up — Red Bull brought its venerable energy-drink brand name into the mix with the introduction of a 2-oz. shot last month, and Dr Pepper Snapple recently began test-marketing a 3 oz. version of its Venom energy drink, called Venom Bite. Coca-Cola last year introduced a shot based on its NOS energy drink.

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