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PuraMed BioScience to rebrand LipiGesic M

BY Michael Johnsen

SCHOFIELD, Wis. — PuraMed BioScience on Wednesday announced that the company is rebranding the LipiGesic M name along with the name's red and yellow logo, to be replaced with the trademarked name MigraPure going forward. The new name, logo, and color palette of PuraMed's homeopathic, natural migraine pain reliever will be reintroduced into selected segments of the retail marketplace.
 
"We've been working on this for over a year," stated Russell Mitchell, CEO and chairman of PuraMed BioScience. "We needed to secure the trademark for the name and create the image before we announced the development of the enhanced formula and our product line extensions," he said. "The new name will be easier for people to remember and pronounce. … We also believe the new look and color of the logo will convey our 'safe' and 'natural' message at a glance. Preliminary feedback about the change has been positive and we are pleased. We will now have packaging that reflects the excellent product inside."
 
PuraMed hopes to have the new product, which uses a flavor-enhanced version of the sublingual LipiGesic M formula, new packaging, new price point, and a new website ready for public purchase within the next two months, though promotion and distribution to retailers and targeted wholesale partners will begin earlier.
 
"The manufacturing order has been placed," said Mitchell. "Our marketing plan is being finalized and as soon as the packaging and the website are ready, we will launch."
 
MigraPure's fresh look and message will replace the red and yellow LipiGesic logo. A tagline that describes the product will also be a fundamental part of the logo.
 
"By using a tagline with the image, we can make a stronger statement and leave no doubt in the consumer's mind about what MigraPure is or what it does, which is also an improvement," said Mitchell. "During the re-launch, we will also reference LipiGesic M on the packaging and other marketing materials in order to maintain a connection with our clinical trial data and our current customer base."
 
Development of the gel, packaging and launch of the website are the first steps in the rebranding effort. PuraMed plans to continue to sell LipiGesic M under the old label until the new product is available.
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GNP opens annual meeting with education sessions highlighting CMS’ Star measures

BY Michael Johnsen

LAS VEGAS — Good Neighbor Pharmacy on Thursday reinforced its commitment to helping independent pharmacies enhance patient care by introducing programs focused on compliance and medication adherence. The first education sessions and initiatives took place today during the opening of ThoughtSpot 2014, Good Neighbor Pharmacy and AmerisourceBergen’s annual conference. Sessions around the Centers for Medicare and Medicaid Services Star Measures were a highlight and helped pharmacists understand that quality outcomes are a driving force in the new healthcare environment, and that pharmacists have a critical new role to play with CMS’s new rating system.
 
“There is a shift in healthcare today to place emphasis on outcomes and quality. One of the biggest drivers of change is the increased focus from CMS to pay more for quality and value-based patient care,” stated AJ Caffentzis, president, community and specialty pharmacy. “Independent pharmacies are uniquely positioned to excel in the new quality paradigm by leveraging their close ties with the communities they operate in and with the customers that seek advice and counsel. The personalized service already offered by community pharmacists can be a springboard to perform well in a system focused on adherence and compliance.”
 
This year’s CMS Star Measures education initiative culminated with a session led by Star Measures expert, community pharmacy owner and Good Neighbor Pharmacy member, Tripp Logan. The ThoughtSpot session was the last in a three-part educational series for AmerisourceBergen customers which began in January 2014. Throughout the series, pharmacists received education, tools and advice for how to view CMS Star Measures as a business opportunity and enhance patient outcomes. 
 
More than 70% of Good Neighbor Pharmacy Provider Network locations are helping health plans achieve three stars or better on adherence, according to data from EQuIPP, an innovative performance management platform.
 
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Report: Hertz, Walgreens exploring possible partnership

BY Michael Johnsen

NAPLES, Fla. — Hertz and Walgreens are exploring possible synergies, Crain's Chicago Business reported Wednesday
 
As part of Hertz' drive to extend its reach beyond airport car rental portals, Herz is looking to partner with Walgreens. According to th report, the two companies recently concluded a test of such a program at 30 Walgreens in the Chicago area and 30 in San Antonio, Texas.
 
"We had this idea of putting cars in the neighborhood and started looking at different retail outlets that might be suitable," Richard Broome, Hertz EVP corporate affairs, told Crain's. "Walgreens fit perfectly."
 
Hertz plans to launch the program nationwide, Crain's reported. 
 
In related news, Hertz on Thursday announced the opening of another 17 Hertz Local Edition locations in 13 states. These new locations are in addition to the approximately 80 neighborhood locations opened since January 2014, and more than 2,900 locations currently open across the United States. The openings are part of a company-wide strategy to accelerate expansion in the off-airport, neighborhood car rental market servicing the replacement, leisure and business customers.
 
"It's imperative at Hertz that we are consistently expanding our network of neighborhood locations, especially in convenient suburban locations," said John Holt, Hertz SVP off airport operations. 
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