BEAUTY CARE

Pur-lisse skin care line introduced nationwide

BY Antoinette Alexander

NEW YORK A new skin care line called pur-lisse has hit the market, aiming to give women the skin solutions they need using centuries-old Chinese beauty secrets and modern day science.

The brand officially launched on Friday at the C.O. Bigelow Apothecary in Manhattan, and creator Jennifer Yen said she is looking to expand distribution within apothecary-style retailers nationwide.

Yen set out to create her own line of skin care products after her quest for the ideal products came up short. Working as an actress, her skin had begun breaking out as she spent hours under the bright lights in heavy makeup. She found that the formulas on the market made her skin worse as they contained dyes, fragrances and other harsh ingredients.

After about three years in development, Yen has now officially launched her pur-lisse line, which is a translation from the French words for “pure” and “smooth.”

The collection includes Gentle Soy Milk Cleanser & Makeup Remover, Hydra-Balance Moisturizer, Essential Daily Moisturizer SPF 30, Age-Delaying Skin Serum, Quadra-Benefit Eye Serum, Ultra Skin Brightening Serum and Daily Lip Nourisher. Prices range from $22 to $135.

The products contain five key ingredients: lupine peptides, blue lotus flower, white tea, soy proteins and sea silk.

To accompany the skin care products, there’s also the blue lotus organic white tea, which is blended with organic blueberries and pomegranate. Yen recommends that beauty shoppers drink two to three cups a day. The retail price is $15.

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Lornamead announces additions to senior management

BY Antoinette Alexander

STAMFORD, Conn. Personal care company Lornamead, whose brands include Finesse and Aqua Net, has announced additions to its senior management team.

David Melagrano has been named vice president of finance for the company’s Stamford-based North and South American operations. Pete Columbia has been named vice president of sales.

Melagrano has spent the majority of his career at Bristol-Myers Squibb, where he held roles in finance, accounting and information technology. He also worked at Cadbury Schweppes in financial planning and analysis and commercial finance supporting new product introductions.

Prior to joining Lornamead, Columbia served as senior vice president of sales and marketing with White Rain Co., where he helped with the relaunch of the White Rain hair care brand. Before that he held sales and marketing positions with Andrew Jergens Co. and Helene Curtis/Unilever.

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Hi-Tech announces FDA approval of its generic Penlac

BY Drew Buono

AMITYVILLE, N.Y. Hi-Tech Pharmaceuticals has received final approval from the Food and Drug Administration for its application for the generic version of Dermik Laboratories’ topical nail fungus treatment drug Penlac.

Hi-Tech is a specialty pharmaceutical company that develops, manufactures, and markets brand and generic prescriptions and over-the-counter products for the healthcare industry.

Penlac had sales of $87 million in 2006, according to IMS sales data.

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