HEALTH

Psi Health Solutions reports expanded Target distribution

BY Michael Johnsen

PACIFIC GROVE, Calif. — Psi Health Solutions announced it will expand its distribution of Psi Bands at Target to approximately 1,000 Target stores in April.
 
“We are honored to be a part of Target’s pre and post-natal curated set of products that emphasizes health and wellness during a special time in mom’s life,” said Romy Taormina, nausea relief chief Psi Bands. “We are pleased to offer the mom-to-be a drug free, stylish choice to relieve her morning sickness.”  
 
Psi Bands are acupressure wrist bands for the relief of nausea due to pregnancy, as well as travel, chemotherapy and anesthesia.
 
 
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Hot Concepts: Vitamins That Give Back

BY DSN STAFF

Walgreens last year extended its exclusive relationship with Vitamin Angels to help provide children and mothers in at-risk populations with essential vitamins and minerals, and in so doing continued to strike a chord with aspirational consumers.

(Click here to view the full Category Review.)

Through 2017, Walgreens and its vitamin brand partners will donate 1% of retail sales from vitamin purchases of participating brands. Walgreens’ Vitamin Angels campaign to date has raised $5.5 million and reached more than 21 million children.

"Every mom wants their kids to be healthy and strong,” said Katlyn, a real-life mom in the video, “Katlyn’s Story,” part of a series on Walgreens’ YouTube channel about Vitamin Angels. “But when you’re choosing between gas and paying the rent, and vitamins, you’re probably going to choose gas and paying the rent.”

According to research by BBMG and GlobeScan, more than one-third (38%) of consumers globally identify themselves as aspirational, which is defined by their desire for responsible consumption and the brands they buy acting in the best interest of society.

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Hot Concepts: Transforming the Retail Landscape

BY Michael Johnsen

There’s only one thing that can be better than a strategically placed shelf talker, and that’s a literal talking shelf. That’s exactly what Shelfbucks, a leading iBeacon promotion platform for retail stores, and Menasha Packaging are bringing to brand manufacturers with a smart display platform — a shelf talker that interacts and engages a consumer through her smartphone.

(Click here to view the full Category Review.)

Shelfbucks uses iBeacon devices, installed on retailers’ store shelves, which smartphone users can use to access expert content, promotional offers, ratings and reviews, and relevant data on near by products.

“The Menasha partnership with Shelf-bucks will deliver the industry’s first smart displays. Smart displays will change the game for brands and retailers who want to really understand their consumer and shopper, and help drive higher sales rates at the most important point on the path to purchase in store,” said Paul Murphy, Menasha senior director of retail sales and new business development. “The approach will allow brands and retailers to deliver a cost effective way to take shoppers from today’s 2-D display world into tomorrow’s 3-D interactive world,” he said.

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