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Psi Bands make Target debut

BY Michael Johnsen

PACIFIC GROVE, Calif. — Psi Health Solutions on Thursday announced its drug-free Psi Bands for the relief of nausea will launch at select Target stores this week. Psi Bands will make its debut in a new “Women’s Health” section developed by the retail chain. 

Psi Bands are FDA-cleared acupressure wrist bands for the relief of nausea due to pregnancy, travel, chemotherapy or anesthesia.

“We are excited to add Target to our growing list of major retailers,” said Romy Taormina, co-founder of Psi Bands. “This new retail relationship supports a recent trend in healthcare for natural remedies with a stylish flare.”

Psi Bands were recently featured in The New York Times and on "Shark Tank," "The Jeff Probst Show" and "Good Morning America." 

 

 

 

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Jourdan Dunn to be the newest face for Maybelline New York

BY Antoinette Alexander

NEW YORK — Maybelline New York has tapped London-bred beauty Jourdan Dunn as its newest spokesmodel.  

Dunn will make her Maybelline New York debut in print and television advertising campaigns in April.

"Jourdan’s look, style and positive energy are perfect for the Maybelline New York brand," said Jerome Bruhat, global brand president of Maybelline New York. "She truly reflects Maybelline’s vision of global beauty."

Dunn was first discovered by a model scout while out with friends. She was signed soon after and made her runway debut during the 2007 Fall New York Fashion Week. As a featured model in British Vogue, labeled as a "new star" and named "Top 10 Newcomer" by style.com later that same year, she was on the road to success very early in her career.

She has since lit up the runways for Prada, Christian Dior, Chanel, Alexander McQueen, Oscar de la Renta, Miu Miu, Balenciaga, Calvin Klein, Ralph Lauren, Louis Vuitton, Tom Ford, Marc Jacobs, Alexander Wang, Burberry, Lanvin, Hermes, Givenchy, Valentino, Jean-Paul Gaultier and Balmain to name a few. She has appeared in the American, British, Paris, Italian, Japanese and Russian editions of Vogue. She has graced the pages of fashion magazines W, Numero, Allure, i-D, V, POP, and Dazed & Confused. She has been a part of various campaigns for ck Calvin Klein, CK1 fragrance, Yves Saint Laurent, Burberry, Burberry Beauty, Gap, DKNY, H&M, Express, Aldo, Banana Republic, Tommy Hilfiger, Rag & Bone, Topshop, John Galliano and Benetton, among others.

When she is not modeling, Dunn is a mother to her son Riley who was diagnosed with sickle cell anemia. This has led to her active involvement as the Parent Ambassador for the Sickle Cell Disease Association of America. In addition to being a mother and philanthropist, Dunn is a self-taught cook. She hosts a lifestyle and cooking program titled "Well Dunn with Jourdan Dunn." The show is available through Jay Z’s YouTube channel, Life+Times, and features a different celebrity guest each episode.

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Garnier Haircolor names actress Blanca Soto as newest ambassador

BY Antoinette Alexander

NEW YORK — Garnier Haircolor has named actress and former model Blanca Soto as its newest  spokeswoman.

 A former top model, Soto is an actress from Mexico who is known for her roles in "Eva Luna," "El Talisman" and "Porque el amor manda." Winner of the New York International Independent Film and Video Festival’s "Best Actress Award in a Short Film," she has been featured in more than 100 top international magazines, including Maxim as one of the "Top Sexiest Women."

Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series. The Ultra Color Series includes shades that are specifically created for dark hair by using color-boosting technologies that offer dramatic lift and visibly reflective color results in one step. Because nourished hair creates the best-looking color, Ultra Lift features Garnier’s three signature Nutritive Fruit Oils — avocado, olive and shea — to nourish hair.

Ultra Color’s creamy texture offers easy application that lifts up to four levels for maximum benefits and comes in shade ranges that include Ultra Color Series for dark hair, Ultra Reflective Blacks, Ultra Lightening Browns, Ultra Lightening Blondes and Ultra Intense Reds.

"I am thrilled that Blanca is joining the Garnier roster of amazing spokespersons. She represents the vibrant, intense beauty that the Ultra Color series stands for perfectly," said Daniel Villarroel, assistant VP, Garnier integrated marketing.

Blanca will appear in ads beginning in April, and her first signature Nutrisse Ultra Color hue is Light Golden Brown.

Garnier Nutrisse Ultra Color Series can be found at mass-market retailers nationwide at a suggested retail price of $7.99.

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