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Prosperity Organic Foods touts Melt as healthy butter substitute

BY Allison Cerra

HAILEY, Idaho — Prosperity Organic Foods has kicked off an online campaign for its buttery spread.

Melt boasts itself as a "healthy substitute" for butter, delivering the creamy goodness of butter but with 20% fewer calories and no trans fat, the company said. The campaign is looking to boost the use of all natural Melt buttery spread as an ingredient in cooking and baking.

Melt can be found at supermarkets nationwide, including Fred Meyer, King Soopers and City Markets.

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P&G, Walmart continue initiative with third family movie

BY Allison Cerra

CINCINNATI Procter & Gamble and Walmart are continuing their Family Movie Night initiative with a third made-for-TV family film.

The companies said that "A Walk in My Shoes," starring Nancy Travis, Philip Winchester and Yara Martinez, will premiere on Dec. 3 on NBC. The film builds on the success of the first two films in the Family Movie Night initiative, "Secrets of the Mountain" and "The Jensen Project."

"A Walk in My Shoes" also will feature a soundtrack produced by music mogul Randy Jackson that includes songs from such artists as Michael Johns, Judgement and Walking In Space, P&G and Walmart said. The "A Walk in My Shoes" DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Dec. 4.

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Genesis Today makes its way to Walmart

BY Allison Cerra

AUSTIN, Texas — Shortly after announcing a partnership with Walgreens, Genesis Today said it would bring its superfruit juices line to Walmart.

Beginning this month, the company will be extending its exclusive line of superfruit juice offerings with four new products that include first-to-market superfruit teas, omega-enriched orange juice and a lower-calorie acai juice.

As previously reported by Drug Store News, the beverage maker rolled out a multimedia campaign in September to emphasize the importance of superfruits in one’s diet.

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