HEALTH

Promax launches Promax Xpress supplement powder

BY Michael Johnsen

LOS ANGELES Promax Nutrition last week announced the launch of a new line of taste-free powder supplements, Promax Xpress, that can be added to any hot or cold drink.

“Recent studies report that 40 percent of people have difficulty swallowing pills or hate taking large pills,” noted David Weinberg, Promax vice president of marketing.

The initial line of Promax Xpress vitamins includes a Calcium Xpress Formula, which delivers 33 percent of the recommended daily allowance of calcium; a Fiber Xpress Formula with 2 g of soluble inulin fiber from chicory root; and a Joint Health Xpress Formula, formulated with 750 mg of glucosamine and 750 mg of MSM.

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HEALTH

Intlekofer resigns at Nutrition 21

BY Michael Johnsen

PURCHASE, N.Y. Nutrition 21 on Friday announced that Paul Intlekofer has resigned as chief executive officer and as a director of the company.

“We thank Paul for the many years of service that he has given to the company, and appreciate his desire to work in the vicinity of his home in Baltimore,” stated John Gutfreund, the company’s chairman. “He will serve as a consultant to the company.”

Gerard Butler and Michael Fink have been elected to serve as interim co-chief executive officers.

Both Butler and Fink were previously executives at Prestige Brands Holdings and Block Drug Company.

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FDA launches updated Web site

BY Michael Johnsen

ROCKVILLE, Md. The Food and Drug Administration this week unveiled a new Web site—a Web site that features a “layered” approach that enables FDA surfers to find information quickly.

“Structure is improved to provide for easy scanning; content is presented in plain language to make it more understandable,” the FDA stated in introducing the new Web format. “In a nutshell, we listened to you. We tested the usability of our Web site by asking our key audiences. We sampled more than 188 consumers, healthcare professionals and industry representatives and other audiences. … This usability data pointed us to improvements to make the home page easier and more satisfying to use.”

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