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Progresso to launch high fiber soup line in fall 2009

BY Anna Mcgrath

MINNEAPOLIS Progresso announced its new line of high fiber ready-to-serve soups available this fall in four varieties.

Fiber has been regarded as the number one ingredient to better overall health ? yet nine-in-10 Americans are not getting the recommended daily value, the company said.

“It’s important for consumers to eat high-fiber foods, as they’ve been shown to support digestive health,” said Michelle Tucker, senior nutrition scientist, General Mills Bell Institute of Health and Nutrition. “With 28% of the recommended daily value of fiber per serving, Progresso High Fiber soups will make it convenient for consumers to get more fiber in their diets while enjoying a wholesome, satisfying meal.”

Progresso’s new high fiber line is part of the Progresso’s brand ongoing focus on healthy innovations and contains no added MSG, no artificial flavors and seven grams of fiber per serving.

KelloggsDRSNhttp://www.centerstoregrowth.com

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GoGo squeeZ launches new no-mess applesauce for kids

BY Anna Mcgrath

NEW YORK GoGo squeeZ is revolutionizing the way consumers view applesauce with the introduction of its new squeezable, re-sealable, no-mess applesauce for kids.

The convenient pouch design neatly packs two all-natural flavor options, apple-apple and apple-strawberry. The healthy snack, intended originally for NASA astronauts, contains a full serving of fruit and is perfect for kids on-the-go.

“Children are interested in flavor and a fun design – but we know parents are looking for a snack of more substance they can be sure their kids will eat when on-the-go,” said David Istier, Materne’s North American VP marketing. “GoGo squeeZ comes in a fun package, is simple for kids to use independently and actually tastes good. Parents can enjoy the benefits of providing their children with a no-mess, no-fight, healthy snack option.”

GoGo squeeZ is re-launcing in June with a 100% fruit, no added sugar range. The launch will include the addition of three new flavors. GoGo squeeZ is now available in single pouches or 4-packs at Whole Foods and other retailers across the United States. 

KelloggsDRSNhttp://www.centerstoregrowth.com

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Kraft welcomes new president

BY Anna Mcgrath

NORTHFIELD, Ill. Kraft Foods announced that W. Anthony Vernon will become president of Kraft Foods North America, commencing mid-August.

Vernon will take the place of Rick Searer, who will retire this September after nearly 30 years with the company. Prior to joining Kraft, Vernon was employed by the private equity firm Ripplewood Holdings, followed by Johnson & Johnson. Vernon is a 26-year veteran of the healthcare industry.

“Tony has an impressive history of building and sustaining iconic consumer brands,” said Irene Rosenfeld chairman and CEO at Kraft. “His strong track record of growth through consumer-driven innovation, world-class marketing and strong retail relationships will help to further accelerate our business performance.”

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