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Proffer leaves Longs

BY Doug Desjardins

WALNUT CREEK, Calif. Longs Drug Stores director of investor relations Phyllis Proffer left the company earlier this month, a company spokesman confirmed.

No reason was given for Proffer’s departure and Longs is currently looking for someone to fill the position. Proffer had been with Longs since August 2003 when she joined as director of investor relations and public relations.

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CVS, JVS open learning center to help disadvantaged

BY Drew Buono

BOSTON CVS Caremark, in partnership with the Jewish Vocation Service, today opened its first CVS/Pharmacy Regional Learning Center. The goal of the center is to provide disadvantaged individuals opportunities to find employment and build careers.

Under the agreement, JVS will provide pre and post employment services to trainees, while CVS will provide a learning center to hire and develop associates. The Regional Learning Center houses classrooms and a mock CVS/pharmacy store—complete with a state-of-art pharmacy, photo lab and beauty center—to train new and current associates, from entry level to management.

“Thanks to CVS Caremark’s training program, thousands of Boston’s residents will be able to develop the skills needed to be successful in the workplace,” said Jerry Rubin, president and chief executive officer of JVS. “We are honored to support such a remarkable program and partner with an organization that shares a common goal of opening the doors to jobs with real career and earning potential for the Boston community.”

For the rest of this year, CVS and JVS are aiming to train more than 3,000 new and current employees at the center. Some of these employees will be welfare-to-work participants as well as refugees.

CVS has eight other learning centers located in Baltimore, Detroit, Atlanta, Cleveland, New York, New Jersey and Washington, D.C.

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Hallmark offers self-recorded musical cards in time for Mother’s Day

BY Drew Buono

KANSAS CITY, Mo. Hallmark has unveiled its latest innovation for its greeting cards. The company now offers cards that allow the user to record messages into a card, which will then be followed by music.

Recordable Cards with Music allow the sender to record up to 10 seconds of a personal message, which is then immediately followed by a pre-recorded song clip. The message and music play whenever the card is opened. The company is launching the new cards to coincide with Mother’s Day, the third busiest business day for the company.

“Card senders are always looking for ways to tell loved ones how much they care. New Recordable Cards With Music let senders use their own voices to tell their moms exactly how they feel,” said Andre du Broc, editorial director at Hallmark. “There is nothing else like it in the greeting card industry.”

Hallmark offers 15 Recordable Cards With Music in the Mother’s Day greeting card line. For more about new Recordable Cards With Music, and to view and hear a demonstration, visit www.Hallmark.com/addyourvoice.

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