BEAUTY CARE

Product Quest introduces skin care line to improve hospital-to-home transition

BY Michael Johnsen
DAYTONA BEACH, Fla. – McCord Research in partnership with Product Quest Manufacturing announced Tuesday the launch of its new hospital-grade skin care kits called At Home – Where Healing Happens Skin Care.
 
The formulas are designed to improve patient outcomes in the home and address specific skin conditions commonly faced by senior patients over the age of 65. 
 
“The proportionate number of older adults in the United States is unprecedented, and as baby boomers continue to age, it is critical we make available treatments and remedies that address chronic skin conditions frequently faced by this population,” stated John Regan, president Product Quest. “At Home’s extensive product line will ensure patients can improve their individual skin conditions and prevent serious complications from the comforts of their own home, the best place for healing to happen.”
 
The At Home Skin Care line features eight kits, each developed in a two-step process to manage advanced skin conditions while ensuring the skin is properly cleansed, moisturized and protected. The line includes formulations for diabetes, chronic dry skin, an antifungal SKU, bruised skin, venous skin, incontinent skin care, radiation skin care and edema. 
 
“For patients, the biggest disparity between institutional and home care settings is skin care,” said Elizabeth McCord of McCord Research. “Previously, these types of strong, effective skin care remedies were only available at hospitals and in the medical community. With the launch of At Home Skin Care, these treatments are now broadly accessible outside of the hospital, with recognizable packaging and easy to understand instructions," she said. "This not only helps to improve patient outcomes in the home setting, but also helps to restore dignity and confidence in patients.”
 
At Home’s hospital-grade skin-care systems are now exclusively available in select CVS Pharmacy stores and online at CVS.com. 
 
 
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Pantene puts curls at center of new campaign

BY Gina Acosta

CINCINNATI — One of America's leading hair care brands is teaming up with R&B/Soul band LION BABE to help curly-haired women embrace summer.

Jillian Hervey, lead singer of LION BABE, will take center stage this summer as she joins Pantene to celebrate curly hair in a new campaign. Hervey will appear in all elements of the brand’s curly-haired campaign, including TV, print and digital advertising, in-store displays, public relations and social media.

“Historically Pantene has been synonymous with long, straight hair – but Pantene hair can be all types and textures. We’re excited to kick-off our new campaign with a focus on beautiful curls with Jillian Hervey, who has the most gorgeous curls out there and is the perfect person to lead this new effort,” said Jodi Allen, VP of Hair Care & Color for North America at Procter & Gamble. “Jillian exudes confidence, strength and beauty – everything that Pantene stands for – and we’re honored to have her join the Pantene family.”

For years, curly-haired women have been told that in order to fight frizz they have to protect their hair against humidity. While humidity is in fact a contributing factor to frizz, the biggest culprit is actually the strength of your hair. With the Pantene Pro-V system, curly hair will be so strong that it’s practically frizz-free all day and will be able to survive summer’s most grueling torture tests, such as a day at the beach, an outdoor summer concert or on the hot and humid subway.

Pantene Pro-V includes 18 collections at retailers nationwide to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Anti-Breakage, AquaLight, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings include: AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and Intense Smooth.

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OPI fall/winter collection is a nod to D.C. glamour

BY Gina Acosta

LONDON — Leading nail care brand OPI is teaming up with Kerry Washington on a new collection for fall/winter that celebrates the allure of the nation's capital.

According to OPI, Washington, D.C., is the result of the brand's collaboration with Emmy and Golden Globe nominated actress Kerry Washington, recently named the company's first-ever Creative Ambassador. 

Washington worked closely with OPI co-founder and brand ambassador Suzi Weiss-Fischmann to develop and name the 12 shades, which are all available in both Nail Lacquer and GelColor formulas.

"Kerry is a role model, style icon, nail lacquer lover and absolute natural in this new role," said Weiss-Fischmann. "She exemplifies the spirit of Washington, D.C., women, and her bold approach to life is evident everywhere from her acting to her activism to her red carpet style."

The Washington, D.C., palette delivers a dramatic, sophisticated spin on classic fall hues. It will be available Aug. 1 at salons and some retailers.

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