BEAUTY CARE

Product-networking site launches

BY Antoinette Alexander

LOS ANGELES A new social product-networking site, dubbed Tibesti, enables users to earn cash by recommending their favorite products ranging from computers to motorcycle helmets to makeup.

The Web site, www.Tibesti.com, launches at a time when many shoppers are looking for ways to earn extra cash because their work hours may have been cut, their salaries trimmed or their jobs eliminated altogether as businesses struggle through the economic crisis.

The site, which unveiled its public beta on Wednesday, combines social networking with products, and helps consumers make informed purchasing decisions through product reviews from experts. The product reviews span more than 25 categories, including pets, baby, gardening, beauty and personal care. In addition, shoppers have the opportunity to make 50% of the proceeds on products sold based on their personal taste and recommendations.

How it works: If someone comes to a user’s page and clicks on a shop link and then follows the link to make a purchase, Tibesti will receive a certain percentage (typically 5% to 10%) of the purchase. It then gives the user half of what it makes off that transaction. Tibesti distributes the money earned through its “myTibesti” program quarterly. It is issued as cash, not points or credits.

Some of the “favorite products” currently listed by users include Aveda Foot Relief cream and Christian Dior DiorShow Black Mascara.

“Tibesti was developed for people who are passionate about products,” stated Mike Hale, chairman, CEO and co-founder, Tibesti. “We are happy to share the wealth of the Web and pleased to provide users with a new way to earn money by championing their favorite products with like-minded individuals. In these tough economic times, we are not only giving users the opportunity to earn extra cash, but providing them with expert reviews of first-rate products to ensure their hard-earned money is wisely spent.”

Tibesti is free and will continue to add new reviews and features to the site in the coming weeks. The site employs a commission and limited advertising-based business model from third-party vendors including drugstore.com, Amazon and eBay.

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Nature’s Gate launches new lotion

BY Antoinette Alexander

NEW YORK Nature’s Gate is launching for 2010 its new Glow Lotion, which moisturizes skin while gradually adding a hint of color for a natural looking glow.

The formula features dihydroxyacetone, a natural ingredient derived from sugar cane that won’t wash away with soap, water or sweat. The lotions are enriched with an exclusive blend of seven natural moisture boosters including sodium hyaluronate and vegetable glycerin. To protect the skin from signs of aging, the formula is infused with vitamin E and apricot kernel oil.

The Glow Lotion, available in light and medium shades, has a suggested retail price of $12.99 each. It is slated to hit stores in May.

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Shady Day to offer exclusive sun protection lip balm

BY Antoinette Alexander

NEW YORK Shady Day, a maker of sun protection wipes and face sticks, has teamed up with the Aim at Melanoma Foundation to offer an exclusive organic sun protection lip balm with a portion of the proceeds from sales going to support the foundation.

The Protect Your Pout lip balm, which is 82% organic, is currently available at Ricky’s NYC locations for $8. 

“The numbers surrounding melanoma among young women are frightening,” stated Jennifer Odell, president of Shady Day Inc. “We hope this new product and our support of the Aim at Melanoma Foundation will help fight the melanoma battle on two fronts. The fact is that more young women are putting themselves at risk everyday by not using sunscreen. And even those young women who protect their faces and bodies need to be aware of the dangers of sun damage to their lips.”

According to recent research released by the National Cancer Institute, the melanoma rate among young women had doubled between 1973 and 1980, and increased by another 50% by 2004. 

The foundation honors the memory of Charlie Guild, a young woman whose life was cut short by melanoma at age 26. Today, the foundation, started by her family, is dedicated to providing direction and focus on an international level to preventing, informing and finding a cure for melanoma. 

The foundation is at the forefront of legislative efforts nationwide requiring access to skin cancer education and protection and for more stringent regulation of sun tanning salons, in particular, requiring in-person, parental consent for minors. In addition, the foundation and its advisors are creating the world?s first melanoma tissue bank to provide researchers with access to actual melanoma tissue samples from around the world for research and study.

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