News

Product innovation, packaging and marketing maven Steven Lubin creates new company

BY Michael Johnsen

DEERFIELD, Ill. — Former retail executive Steven Lubin recently announced the formation of Steven Lubin Enterprises, an enterprise that excels in new product innovation, packaging and marketing. "My years in retail, both in operations [and] corporate, and involvement with most all categories across the front-end of the store enables me to bring great knowledge and perspective to suppliers," Lubin told Drug Store News. "[I possess] an intricate understanding of consumer demand and how to bring a product forward in content, package and marketing."

Lubin benefits from 43 years in drug store retailing, most recently as divisional VP and general merchandise manager for Walgreens. He is a senior executive with domestic and international experience in retail operations, marketing and product and package creation. He has a reputation as a forward-thinking leader with a proven aptitude in profitability analysis, market management, planograms and strategic planning. 

As a buyer for more than three decades, Lubin purchased for more than 25 categories and worked as a divisional merchandise manager overseeing cosmetics, fragrance, bath, sunglasses, apparel and other fashion categories. Lubin has also been responsible for purchasing, advertising and marketing for 110 retail locations in Puerto Rico and understands the Hispanic market. 

"I understand the due diligence needed to open stores in new markets, in establishing product mix, advertising and marketing," he added. In addition to Puerto Rico, Lubin has experience preparing Walgreens' market entry into Hawaii, Alaska and St. Thomas.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Pharmacy kiosk MedAvail set to disrupt pharmacy space

BY Michael Johnsen

NEW YORK — Motley Fool analysts Michael Douglass and David Williamson last week discussed what kind of positive disruption pharmacy kiosk MedAvail — which is backed by Walgreens, among other investors — will have on the market. 

"This exciting technology could help consumers avoid long lines and restrictive pharmacy hours," the Fool wrote. "The function is simple: Someone could fill a prescription by simply going to a small kiosk, feeding in their prescription information and then video-chatting with a pharmacist before paying and immediately receiving their medicine."

The pharmacy kiosk can be used as a brand extender into remote locations, the analysts noted. 

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Digiorno introduces customizable pizza

BY Ryan Chavis

SOLON, Ohio — Digiorno, a frozen pizza brand from Nestlé USA’s portfolio, on Tuesday announced its new Design a Pizza kit, which allows consumers to customize pizzas to suit their personal preferences.

The kit includes a full-size Digiorno cheese pizza with individually wrapped meats, vegetables, shredded cheese and a seasoning packet. It’s available in three varieties: Pepperoni and Sausage with Peppers & Onions; Spinach, Tomato & Red Onion with Pepperoni; and Chicken, Green Peppers & Red Onions with Pepperoni.

"Whether it’s through fashion, finger painting or building craft-stick houses, everyone is looking for ways to express themselves, and food is no different," said Todd Macsuga, director of marketing for Nestle Pizza. "With the new Digiorno Design a Pizza kit, everyone’s an artist. We are making it easier than ever to show off your personality in a creative way, while customizing mealtime to fit specific tastes and to please everyone around the table."

The company’s Design a Pizza kits are available nationwide for a retail price of $6.79 to $8.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?