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Product innovation infuses coffee flavor into new variety of Twix

BY Tara Smith

HACKETTSTOWN, N.J. Twix Brand today announced the introduction of Twix Java with real espresso beans and coffee-flavored caramel—offering consumers a new type of “coffee break.”

The limited-edition candy bar, available in stores nationwide through February 2008, is a three-layered blend of coffee-flavored sweet caramel coated over a chocolate cookie and covered in milk chocolate. According to Food Processing Magazine, coffee flavors are showing renewed popularity in desserts, including pastries, yogurt and ice cream. With consumer demand for coffee and coffee-flavored products growing, many are looking for new ways to get their java fix and can find it in Twix Java, which contains a small amount of naturally occurring caffeine.

Now available in food, mass, club, convenience and drug stores nationwide, Twix Java come in 2-ounce single packs comprised of two Twix bars and retail for $.55.

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P&G plans to spin off Folgers

BY Tara Smith

CHICAGO Procter & Gamble Co. is expected to announce it will spin off its Folgers coffee business by the end of the month, the Wall Street Journal reported today on its Web site.

A P&G spokesman declined to comment on the story, citing company policy.

P&G had been reported as considering the sale of Folgers—the largest U.S. coffee brand—as well as Pringles potato chips and Duracell batteries. The Folgers business, which has just under $2 billion in annual sales, has long been seen as one that did not necessarily fit in with P&G’s portfolio, as the company focuses on higher growth areas like beauty and health care.

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Stella D’oro introduces 100-calorie Breakfast Treats

BY Tara Smith

NEW YORK The Stella D’oro Company today announced the introduction of a new line of 100-calorie items featuring its famous Breakfast Treats.

The 100-calorie items are available in two flavors: original and chocolate. The product was designed using the company’s signature “S” cookie shape. Each box contains six pouches that each contain 18 mini Breakfast Treats and will retail for a suggested price of $2.99.

“We feel that this product has tremendous potential as it combines the equity of the Breakfast Treat cookie with the wellness and eating trends evident in today’s packaged food market,” said Michele Abo, President, Stella D’oro.

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