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Proctor & Gamble announced as Stroller Strides sponsor

BY Michael Johnsen

SAN DIEGO Stroller Strides, an exercise program for new moms and their babies, on Tuesday announced that Procter & Gamble with its brand Pampers has signed on as the company’s premier sponsor for 2009.

“We are thrilled to have Pampers as our premier sponsor,” stated Lisa Druxman, founder of Stroller Strides. “In addition to being one of the most trusted sources of baby care products, Pampers shares in our commitment to provide invaluable resources to moms and their young children.”

Druxman, a pre/postnatal expert and author, currently serves as a lifestyle expert for the Pampers Parenting Network and will contribute exclusive articles and content to the new Pampers Village, an online community found at www.Pampers.com where moms can chat about topics that affect their families most.

As the premier sponsor, Pampers will maintain a strong presence in Stroller Strides 2009 marketing initiatives—from the www.strollerstrides.com web site to monthly member newsletters and retail items.

Stroller Strides has also adopted Pampers’ 1 Pack = 1 Vaccine fundraising program to benefit UNICEF as its umbrella cause for 2009. Established to help UNICEF work toward eliminating maternal and neonatal tetanus in developing countries, funding raised through the 1 Pack = 1 Vaccine campaign will help UNICEF provide life-saving tetanus vaccines to protect women and their newborns against this deadly but vaccine-preventable disease.

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New study says eating cereal for breakfast promotes healthier lifestyle

BY Melissa Valliant

MINNEAPOLIS A new study from The General Mills Bell Institute of Health and Nutrition in Minneapolis reports that eating cereal for breakfast may help manage people’s weight and encourage a more healthy eating regimen throughout the day. Published in the Nov. 21 issue of Nutrition Research, the “Consumption of Breakfast Cereal” study referenced data from the National Heart, Lung, and Blood Institute’s “Growth and Health” study, which recorded the daily diet of 2,379 girls aged between nine and 10 from 1987 to 1997.

Researchers hypothesized that cereal ingredients were linked to positive health results, foods eaten with cereal (e.g., milk) were possibly connected to positive health results and cereal eating may significantly contribute to positive health results. The study’s data proved that cereal eaten at breakfast contains healthier ingredients and less fat, protein, sugars and carbohydrates than foods eaten during non-cereal breakfasts. More milk is consumed with cereal than without, thereby connecting cereal breakfasts with higher calcium intake. Cereal breakfasts were also found to be associated with eating better throughout the day, an increase in physical activity and a decrease in soda consumption.

Researchers concluded that eating cereal for breakfast may contribute to maintaining a healthy diet and physical activity among girls. 

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Kellogg to support revitalization of downtown Battle Creek

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg Co. has announced that it will help in redevelopment and rebuilding efforts in its U.S. headquarters’ home town of Battle Creek.

Starting with the construction of a six-story, 122,500-square-foot office building for $22.5-million, Kellogg will have a presence in shaping—and funding—other downtown redevelopment projects, that will not only build on its campus and business, it will also branch into the city landscape and help to support Battle Creek as a food science center.

David Mackay, Kellogg’s chief executive officer, told the media that the new office building will allow the company to relocate about 680 employees from Kellogg’s Porter Street office complex to downtown. The ribbon-cutting on the new office is tentatively planned for sometime in 2010, the company said.

Other community rebuilding plans that Kellogg is considering supporting include expanding the city’s educational presence by possibly relocating the Battle Creek Area Math and Science Center from Springfield to downtown Battle Creek, creating a food science technology program for development and commercialization which will merge local producers with international business, create a partnership between educators to beef up curriculum involving food research, possibly consolidating the Battle Creek Family YMCA with the Battle Creek Parks and Recreation department and making safer walking spaces to encourage more foot-traffic in downtown Battle Creek, local reports said.

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