CENTER STORE

Proctor & Gamble announced as Stroller Strides sponsor

BY Michael Johnsen

SAN DIEGO Stroller Strides, an exercise program for new moms and their babies, on Tuesday announced that Procter & Gamble with its brand Pampers has signed on as the company’s premier sponsor for 2009.

“We are thrilled to have Pampers as our premier sponsor,” stated Lisa Druxman, founder of Stroller Strides. “In addition to being one of the most trusted sources of baby care products, Pampers shares in our commitment to provide invaluable resources to moms and their young children.”

Druxman, a pre/postnatal expert and author, currently serves as a lifestyle expert for the Pampers Parenting Network and will contribute exclusive articles and content to the new Pampers Village, an online community found at www.Pampers.com where moms can chat about topics that affect their families most.

As the premier sponsor, Pampers will maintain a strong presence in Stroller Strides 2009 marketing initiatives—from the www.strollerstrides.com web site to monthly member newsletters and retail items.

Stroller Strides has also adopted Pampers’ 1 Pack = 1 Vaccine fundraising program to benefit UNICEF as its umbrella cause for 2009. Established to help UNICEF work toward eliminating maternal and neonatal tetanus in developing countries, funding raised through the 1 Pack = 1 Vaccine campaign will help UNICEF provide life-saving tetanus vaccines to protect women and their newborns against this deadly but vaccine-preventable disease.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

New study says eating cereal for breakfast promotes healthier lifestyle

BY Melissa Valliant

MINNEAPOLIS A new study from The General Mills Bell Institute of Health and Nutrition in Minneapolis reports that eating cereal for breakfast may help manage people’s weight and encourage a more healthy eating regimen throughout the day. Published in the Nov. 21 issue of Nutrition Research, the “Consumption of Breakfast Cereal” study referenced data from the National Heart, Lung, and Blood Institute’s “Growth and Health” study, which recorded the daily diet of 2,379 girls aged between nine and 10 from 1987 to 1997.

Researchers hypothesized that cereal ingredients were linked to positive health results, foods eaten with cereal (e.g., milk) were possibly connected to positive health results and cereal eating may significantly contribute to positive health results. The study’s data proved that cereal eaten at breakfast contains healthier ingredients and less fat, protein, sugars and carbohydrates than foods eaten during non-cereal breakfasts. More milk is consumed with cereal than without, thereby connecting cereal breakfasts with higher calcium intake. Cereal breakfasts were also found to be associated with eating better throughout the day, an increase in physical activity and a decrease in soda consumption.

Researchers concluded that eating cereal for breakfast may contribute to maintaining a healthy diet and physical activity among girls. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

PC Brands releases new shelf-stable Pop Culture Probiotic bars

BY Michael Johnsen

SOLANA BEACH, Calif. PC Brands last week announced the introduction of shelf stable Pop Culture Probiotics bars. The “on-the-go” bars contain GanedenBC30, a patented probiotic strain from Ganeden Biotech that does not require refrigeration.

The all-natural Pop Culture Probiotics bars come in a 90-calorie yogurt fruit and nut with cranberries, almonds and flaxseed bar, as well as a 110-calorie chocolate chip granola variety. Additionally, the bars pack a powerful probiotic punch, delivering 10 times more live cultures than the leading probiotic-enhanced yogurts, the company said.

“We chose GanedenBC30 for this product because of its unique ability to survive and reach the digestive system alive where it can provide consumers with the most benefits,” stated PC Brands president Jack Kelly. “With their innovative probiotic strain, Ganeden Biotech is opening up new possibilities for consumers who want non-refrigerated probiotic-enhanced food products that can help regulate the digestive system. These bars are a great way for consumers to get their daily dose of probiotics in a convenient, great tasting on-the-go shelf-stable form.”

Pop Culture Probiotics bars will be available online soon at www.popcultureprobiotics.com, as well as at select retailers.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?