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Procera Health enters energy market with Procera XTF

BY Michael Johnsen
TAMPA, Fla. – Procera Health on Tuesday announced the launch of Procera XTF, a naturally derived, fast-acting energy product.  
 
Designed to help consumers increase energy to meet the demands of today's performance-driven society, doctor-formulated Procera XTF provides a noticeable surge in energy while supporting focus, cognitive function and general brain health with naturally-sourced, quality ingredients at optimal levels.  Procera XTF was recently awarded a U.S. patent, making it the second patented product in the Procera line.  
 
"Given the demands of this fast-paced world, we saw the need for a fast-acting, non-prescription nutritional product that supports energy and focus without health repercussions," stated Scott Eibel, CEO Procera Health. "Procera XTF satisfies that demand, with natural sources of caffeine at moderate levels that won't lead to a 'caffeine crash,' B vitamins and Procera AVH, our patented, proprietary blend of ingredients found in our full line of brain health products, which consumers have used millions of times in the past decade to support cognitive function."
 
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Hy-Vee to host six Hy-Vee Pinky Swear Kids Triathlons

BY Michael Johnsen

 
WEST DES MOINES, Iowa – Hy-Vee on Tuesday partnered with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons in cities across the Midwest. The partnership will help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.
 
Hy-Vee is collaborating with the foundation to bring youth triathlons to several of the communities it serves. In summer 2016, races will be held in Des Moines, Minneapolis, Chanhassen, Omaha, the Quad Cities and Kansas City. The Hy-Vee Pinky Swear Kids Triathlons are fitness-friendly and accessible to youth of all skill levels. The events reinforce Hy-Vee's commitment to health and wellness while providing opportunities to engage children in fundraising and giving back to their communities.
 
What began as a promise between a father and son has turned into a nationwide triathlon series and fundraiser for children fighting cancer. Before 9-year-old Mitch Chepokas died of cancer, his dad, Steve, made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.
 
 
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HG Product Management introduces new aromatic format into energy market

BY Michael Johnsen
LEAVENWORTH, Wash. – HG Product Management on Wednesday announced the launch this spring of ProEnergy Towel, a line of high-grade disposable towels infused with a patented blend of smelling salts and essential oils. The towels will be hitting energy aisles this spring as an alternative to high-caffeine shots and high-sugar energy drinks.  
 
"With sugar and caffeine addictions at an all-time high, a healthier alternative to the consumable energy market is needed," stated Glenn Halseth, CEO of HG Product Management. "This new patented towel is a viable energy source that has been used by elite athletes for years directly into the hands of the consumer."
 
Smelling salts have been used throughout history to revive and invigorate. Smelling salts excite the nostrils with aromatic spirits of NH3, creating an inhalation reflex, affecting the pattern of breathing and resulting in improved respiratory flow rates.
 
According to the Journal of Exercise Physiology Online, smelling salts made users feel like they were 'more aroused and awake.' The National Institutes of Health noted that smelling salts have recently undergone a resurgence of interest by athletes as a pregame stimulant. One study found that using smelling salts can increase muscle action potential. According to Mike Nelson of the American College of Sports Medicine, "Smelling salts activate the sympathetic nervous system, increasing heart rate and arousal."
 
These one-time use towels are conveniently priced at a suggested retail price $1.99.
 
 
 
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