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Probi, Pharmavite partner to expand distribution

BY Ryan Chavis

LUND, Sweden — Probi and Pharmavite entered into a long-term agreement for the distribution and marketing of Probi's line of probiotic products. Under the terms, Pharmavite will broaden the distribution and expand the range of the Nature Made brand. Pharmavite also will grow its probiotic business internationally.
 
“We are very excited to expand our partnership with Pharmavite. Pharmavite is a reputable and skilled partner whose quality focus is an excellent match with Probi’s clinically proven products," said Peter Nählstedt, CEO of Probi.
 
Probiotic products are an integral part of Pharmavite’s strategy for the coming year, the company added. “Probiotics is an area of focus for Pharmavite and we plan to invest in this category going forward. Probi plays a major role in this effort as we share the same commitment to research and development and the marketing of efficacious products," said Etienne Patout, CMO of Pharmavite.
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Actress Katie Holmes named Olay’s first global brand ambassador

BY Antoinette Alexander

NEW YORK — Procter & Gamble’s Olay skin care brand has selected actress Katie Holmes as the brand’s first global brand ambassador.

In her role, Holmes will represent the Olay global brand campaign, Your Best Beautiful, by encouraging women around the world to never settle and be their best beautiful in their lives and in their skin.

“I’m very excited to be the Olay global brand ambassador. Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day,” Holmes said.
 

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Dr. Reddy’s launches generic Xopenex

BY Ryan Chavis

HYDERABAD, India — Dr. Reddy's Labs on Wednesday announced the launch of levalbuterol inhalation solution, USP in 0.31-mg, 0.63-mg and 1.25-mg unit-dose vials. The drug is the generic version of Xopenex (levalbuterol hydrochloride) inhalation solution from Sunovion Pharmaceuticals.
 
The branded and generic form of the drug had combined sales in the United States of approximately $269.7 million for the 12 months ending in June 2014 according, to IMS Health. 
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