HEALTH

ProActive Remedies develops drug for food-allergy sufferers

BY Michael Johnsen

FORT COLLINS, Colo. ProActive Remedies on Thursday announced the launch of its homeopathic food allergy treatment called Allertherapy.

The methodology behind Allertherapy is similar in concept to allergy shots, the company noted, in that it helps build immunity to allergens and maintains that immunity over time. The oral spray uses a low, homeopathic allergen strength of one part per million to allow for safety of use in most allergy sufferers. The food mix contains many of the most common allergy-causing foods.

Because Allertherapy contains allergens, it is important to note that those with severe allergies must only use this treatment with doctor approval and under doctor supervision, the company stated.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Survey shows that women frequent pharmacy based on convenience, location

BY Michael Johnsen

WESTERVILLE, Ohio As many as 68% of women choose a pharmacy based on convenience/location, compared with only 48% of men, according to the Winter 2009 Ad-ology Media Influence on Consumer Choice survey released Wednesday.

Women prefer to fill prescriptions at a grocery store pharmacy, with more than twice as many females than males saying loyalty programs and rewards are “very important.”

Overall, 53% of pharmacy customers still prefer to fill their prescriptions at a drug store, versus at a grocery store or online.

“Grocery stores have been successful getting women into their pharmacies,” stated Lee Smith, president and CEO of Ad-ology Research. “There’s opportunity for other pharmacies to attract this demographic by highlighting convenience and their own rewards programs – especially online.”

Although most customers prefer to refill prescriptions offline, many are influenced by online content. Almost 1-in-5 reported that a store/pharmacy Web site provided “significant” or “some” influence on their choice of which pharmacy to use, with slightly more males than females influenced by store/pharmacy Web sites. Social media also was an influence: positive comments/reviews from other shoppers influenced 20% of customers.

Other key findings from the survey:

  • In the last year, nearly half of pharmacy customers 65 years old and older initiated a conversation with their doctor about a specific brand of medication
  • Out-of-pocket costs, knowledgeable pharmacists, and availability of generic medications are the most significant factors when selecting a pharmacy
  • Hispanics more than other ethnic groups prefer filling prescriptions at drug stores (72.7%)
  • Slightly more males than females were influenced by store/pharmacy web sites
  • Of traditional media types, newspapers (21.8%) and television (20.1%) had the most influence on pharmacy choice

The Media Influence on Consumer Choice survey is conducted quarterly by Ad-ology Research to study on- and off-line media influence on buying decisions.

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Research concludes that current guidelines for blood pressure, cholesterol should be changed

BY Michael Johnsen

SAN DIEGO Recent research published in the Journal of the “American College of Cardiology” suggests that current guidelines for such risk factors as blood pressure and LDL cholesterol might need to be tightened even further, according to published reports.

The least amount of arterial fat were seen in those men who had the lowest levels of LDL cholesterol, the research found, examining data from 3,437 men.

Specifically, the least growth was seen in men with blood cholesterol readings under 70 milligrams per deciliter and systolic blood pressure (the higher of the 120/80 reading) under 120.

Current guidelines for blood pressure suggests that men at risk can have systolic readings as high as 140; recommendations of LDL levels is 100 for men at high risk of heart disease, with “consideration” being given to lowering it to 70.

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