BEAUTY CARE

Proactiv selects actress Naya Rivera as its newest celebrity ambassador

BY Antoinette Alexander

SANTA MONICA, Calif. — Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

"Naya is a confident, independent and vivacious young woman who, through her acting and singing career, has become a role model on what it means to have amazing self confidence. This partnership will allow existing and new Proactiv customers to hear how she translated her fight with breakouts into an inspirational story of feeling and looking your best," stated Greg Renker, co-founder and co-chairman of Guthy-Renker.

Joining a star-studded lineup of current Proactiv celebrity representatives, including Justin Bieber, Katy Perry, Avril Lavigne and Julianne Hough, Rivera will appear in several new Proactiv television spots debuting in spring 2012.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Sephora in JCPenney to carry new Park Avenue Prescription skin care regimen

BY Antoinette Alexander

NEW YORK — Dermatologist Neil Sadick has joined forces with other experts at his Park Avenue practice in New York to develop the Sadick Dermatology Group brand, which launches at Sephora inside JCPenney this month.

The launch from Sadick Dermatology Group is a multi-step approach to anti-aging skin care that is dubbed Park Avenue Prescription.

Sadick, together with his team of experts, created this three-step, AM/PM regimen to provide anti-aging care in one place. With a global, 3-D approach to skin care, these products are designed to offer professional strength formulas that target aging on all three layers of the skin. According to Sadick Dermatology Group, skin shows noticeable improvement in less than three weeks. The formula is designed to combat pigment and reduce redness, tighten and stimulate collagen production and replenish volume.

"We are thrilled to be the exclusive retailer of Park Avenue Prescription from Sadick Dermatology Group," stated Margarita Arriagada, Sephora’s SVP merchandising.  "Park Avenue Prescription is a targeted treatment system from a world-renowned dermatological team, known for their cutting edge research specifically in treatments, technology and ingredients.

The next step in the partnership is launching at Sephora inside JCPenney stores, housed in more than 270 JCPenney locations nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

La Roche-Posay, Mollie Biggane Melanoma Foundation partner to protect cancer patients

BY Antoinette Alexander

NEW YORK — Skin care brand La Roche-Posay is partnering with Mollie’s Fund, the Mollie Biggane Melanoma Foundation, in its mission to increase awareness for melanoma prevention.

Touched by the Mollie Biggane story — the college sophomore was diagnosed with melanoma and died at age 20 — La Roche-Posay is donating 10,000 full-size pieces of its Anthelios 45 ultra light sunscreen fluid to cancer patients who currently are undergoing treatment and are at high risk because of compromised immune systems.

The Mollie Biggane Melanoma Foundation, created in Biggane’s memory, increases awareness for melanoma prevention, provides information and services on skin cancer detection and supports melanoma patients with education on treatment options.

According to The Skin Cancer Foundation, skin cancer is the most common form of cancer in the United States, with more than 1 million skin cancers diagnosed annually. Of those diagnosed cases, about 65% of melanoma cases and about 90% of non-melanoma cases are associated with exposure to ultraviolet radiation from the sun. Additionally, new studies show links between melanoma and other forms of cancer; one such study indicated that women with melanoma have a higher risk of other malignancies, including breast cancer.

"Through our extensive research and education we know that there is a strong link between melanoma and other types of cancer," explained Yannick Raynaud, general manager of La Roche-Posay. "We feel a social obligation to educate and provide assistance where necessary, and while donating tubes of sunscreen may seem like a simple gesture, it could actually make a significant difference to these patients who often have compromised immune systems and therefore experience a greater sensitivity to the sun."

This donation is an extension of the company’s SOS — Save Our Skin campaign, which aims to not only inform Americans about the dangers of UV rays and the importance of sun safety, but to also incite behavioral change, such as incorporating sun protection into one’s daily routine and visits to dermatologists for regular skin checks. Now in its third year, the focus of the SOS program continues to be education and skin checks, the campaign’s two most important tenets.

Mollie’s Fund will distribute 10,000 pieces of Anthelios 45 ultra light sunscreen fluid to cancer centers across the country, with 9,500 pieces reaching those in need at The Moffitt Cancer Center in Tampa, Fla. A portion of this donation will help support The Moffitt Cancer Center’s Mole Patrol, a skin cancer screening program that travels to venues around Florida to offer free skin screenings, sunscreen samples and valuable sun safety education to the public. The remaining 500 units will be distributed at NYU Langone Medical Center in New York and Winthrop-University Hospital and Mercy Medical Center in Long Island, N.Y.

Anthelios 45 ultra light sunscreen fluid for face from La Roche-Posay has a suggested retail price of $29.50 and can be purchased at select physicians’ offices, as well as select CVS/pharmacy, Ulta, Walgreens and Duane Reade locations.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?