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Pro golfer Maiya Tanaka, Katherine Cosmetics announce endorsement deal

BY Antoinette Alexander

SAN DIEGO — Pro golfer Maiya Tanaka has inked an endorsement deal with Katherine Cosmetics, a new entrant into the cosmetics and beauty industry founded by Katherine “Annie” Finch, a 23-year Estee Lauder veteran.

Tanaka will be featured as a brand ambassador for Katherine Cosmetics in trade, print and online advertising for the company’s K-Sport Beauty product line. Tanaka will make numerous appearances on behalf of Katherine Cosmetics as part of the current Symetra Tour season.

During her competitive rounds on the Symetra Tour, Tanaka will use Katherine Cosmetics products exclusively and will prominently display the company’s logo on her golf bag, apparel and visor.

Katherine Cosmetics features two product lines, Everyday Beauty and K-Sport Beauty, as part of its lifestyle collection designed for active women on the go. Another product line, Date Night Beauty, is set for release next year.

 

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Heel debuts allergy relief and alertness products

BY Ryan Chavis

ALBUQUERQUE, NM — Heel Inc., a homeopathic pharmaceutical company, announced the debut of ClearLife allergy relief and WellMind calming and alertness aid brands.

The ClearLife line melds three of the company’s allergy relief products under a single brand: ClearLife Nasal Spray (previously sold as Luffeel), ClearLife Tablets (previously sold as Adrisin) and ClearLife Eye Drops (previously sold as Oculoheel). The new packaging includes green branding and comes with a manufacturer’s suggested retail price of $11.99.

 

“With allergy season right around the corner, families can depend on ClearLife products to alleviate pesky allergy symptoms like congestion, runny nose and itchy, watery eyes,” said Cliff Clive, CEO of Heel Inc. “We’re also pleased to announce the latest addition to our impressive portfolio of homeopathic treatments — the WellMind product line. Heel is proud to offer consumers affordable and effective symptomatic relief without the common side effects of some over-the-counter medicines.”

The WellMind line includes WellMind Alertness, a new product formulated with natural ingredients to help restore mental focus and mental clarity. WellMind Calming — previously sold as Neurexan — provides temporary relief for minor, occasional nervous tension and irritability. 

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ERSP refers Natures Flava to FTC, FDA regarding diabetes supplement advertising

BY Michael Johnsen

NEW YORK — The Electronic Retailing Self-Regulation Program on Tuesday announced it will refer direct response advertising for Dinamo to the Federal Trade Commission and the Food and Drug Administration after the marketer, Natures Flava, failed to respond to an ERSP inquiry.

Claims at issue in the initial inquiry included: “Diabetes no more!”; “Dinamo helps lower blood sugar levels”; and “When I woke up in the morning prior to the Dinamo, my insulin levels were usually in the high 200s – 250, 260, 270. And since I started using the Dinamo, that number has gone to about the 160s, 170s, 180s.” 

Pursuant to the ERSP Policies and Procedures, after failing to provide a substantive response to ERSP’s original inquiry within 15 calendar days, the marketer was afforded a second 10-day period in which to submit a substantive response. The marketer again did not submit a written response to the inquiry and pursuant to section 2.6 (B) of the ERSP Policies and Procedures, this matter has been referred to the FTC and FDA.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program.

 

 

 

 

 

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