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Pringles offers free speaker can with purchase of four Pringles cans

BY Melissa Valliant

Pringles is celebrating summer by giving away portable speakers that can be brought along to the beach, camping, picnics, on boats, and summer concerts and festivals. From May 15 through Oct. 31, Pringles-lovers can send in the original receipt from any four traditional-sized Pringles cans, and a portable Pringles Speaker will be mailed to them.

The speaker fits on top of an empty Pringles can and attaches to any personal MP3 player or similar music device, allowing consumers to carry it anywhere.

The potato chip company teamed with Perez Hilton, celebrity blogger and avid music lover, and named him the brand’s official summer ambassador. "During the summer, I love to hike and stay active, and what’s better than hanging out in the park with friends and family?" Hilton said. "The Pringles Speaker Can is a perfect way to share my favorite summer songs and stay on track with my favorite up-and-coming musicians."

Pringles crisps are available at U.S. mass grocery, club, dollar and drug retailers. For more info or to download the free Pringles Speaker Can redemption form, visit Pringles.com/current-promotions.

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Alexza resubmits Adasuve for regulatory review

BY Allison Cerra

MOUNTAIN VIEW, Calif. — A drug maker has resubmitted its new drug application to the Food and Drug Administration for an acute treatment of agitation associated with schizophrenia or bipolar I disorder in adults.

Alexza Pharmaceuticals said it received a complete response letter for Adasuve last month from the regulatory agency. The CRL outlined the FDA’s concerns about Alexza’s manufacturing facility and the drug’s draft product labeling. Alexza said it believes it has addressed these concerns in its resubmitted application.

In the coming weeks, Alexza expects to hear from the FDA regarding the completeness of the resubmitted NDA, the classification of the resubmission (Class 1 or Class 2) and what the new Prescription Drug User Fee Act goal date will be.


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Axe Hair partners with Universal Pictures’ upcoming comedy ‘Ted’

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe Hair brand for men has teamed up with Universal Pictures’ upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

Complete with branded digital content and television commercials starring the film’s title character, Ted, and directed by “Ted” and “Family Guy” mastermind Seth MacFarlane, the partnership takes a comedic look at the interactions between guys and girls. “Ted” hits theaters on June 29.

Much like Ted’s character in the film, the Axe Hair content shows that Ted is able to get away with anything due to his soft "Teddy Bear Hair" and unmatchable confidence. In the commercials, Ted puts the moves on his dinner date and shares the secret to his confidence, Axe Hair styling product, with a nearby couple at the restaurant.

On June 22, Axe Hair will premiere the full-length, racy version of the content, appropriate for mature audiences only, as well as a shorter, general audience-friendly version online at YouTube.com/AXE.  The shorter spot also will live online on Facebook and will hit broadcast television on July 2.

There also will be an on-screen cameo by Axe Hair when the movie hits the big screen on June 29. In the bathtub scene, Ted uses Axe Anti-Dandruff 2 in 1 Shampoo + Conditioner to achieve soft, touchable "Teddy Bear Hair" before a big night out.

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