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Pringles debuts new multigrain potato chips

BY Allison Cerra

CINCINNATI Pringles is rolling out a tasty twist on multigrain snacks.

New Pringles Multigrain is the latest addition to the Pringles family and comes in three mouth-watering varieties: truly original, creamy ranch and cheesy cheddar. As part of the nationwide rollout, Pringles and Celebrity Chef Tyler Florence are working together to make it easy for consumers to also make a difference while trying new Pringles Multigrain with the “U Taste. We Donate” campaign.  Enter the UPC code from any can of Pringles Multigrain between March 15 through June 30 at http://www.pringlesmultigrain.com/ and Pringles will donate $1 (with a total donation of up to $100,000) to Share Our Strength, an organization working to end childhood hunger in America.

“New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great,” said Bryan Hamilton, Pringles brand manager.  “Just one taste and you’ll never think of multigrain snacks the same again.”

Pringles Multigrain crisps are available at U.S. mass, grocery and drug retailers.

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Coca-Cola dives into ocean conservancy awareness with social media campaign

BY Allison Cerra

ATLANTA Coca-Cola has launched a social media campaign to raise awareness of Earth Month and help support marine conservation organization Ocean Conservancy.

Through a new Facebook application, users can “oceanize” themselves into a playful underwater photo. For every person who dives into this new app, Coca-Cola will donate $1, up to a total of $200,000, to support Ocean Conservancy’s marine debris program identifying policies and solutions to preventing trash from reaching our ocean and waterways. Also, through the company’s MyCokeRewards points program and a direct donation-matching program through LivePositively.com, Coca-Cola will contribute up to an additional $50,000.

In line with the social media campaign, Coca-Cola also will launch a print and online advertising campaign to complement the Facebook program. The new advertisements invite consumers to support the cause by donating their time, money or MyCokeRewards points to Ocean Conservancy and lets them know that Coca-Cola will honor their commitment with a contribution. Since 1995, Coca-Cola has supported Ocean Conservancy’s International Coastal Cleanup, the world’s largest one-day volunteer event on behalf of clean oceans and waterways. In 2008, Coca-Cola launched a multi-year partnership with Ocean Conservancy through a $1 million pledge to support the ICC. That same year, nearly 50,000 Coca-Cola system associates, their friends and families in 35 markets around the world participated in the ICC, and in the United States, system employees contributed nearly 25,000 hours of volunteer time in the Cleanup.

“Using this entertaining, unique social media campaign to partner with Facebook fans, creating a full interactive communication program to support Ocean Conservancy, is just one of the many ways we are engaging people to lessen their climate footprint — not just during Earth Month, but all year long,” said Celeste Bottorff, VP living well division at Coca-Cola. “At The Coca-Cola Company, we believe we can make a positive difference on the planet through our employees, our consumers, our partners – and our innovative product packaging.”

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Snyder’s of Hanover launches renewable plant-based packaging

BY Allison Cerra

HANOVER, Pa. Snyder’s of Hanover organic pretzel sticks will be packaged in renewable bags created from 90% plant-based materials, in line with Earth Day.

The renewable raw material used to make the new packaging is produced with as little as half the energy compared to traditional petroleum-based packaging, Snyder’s of Hanover said. The package was created from an innovative renewable material called Earth Clear, developed by Clear Lam Packaging, a plant-based bioplastic. This enables the bag to function without the dependency on petroleum-based products.

A bright yellow graphic on the upper right of the package helps differentiate the bag on the shelf and directs the consumer to the back panel for more information on the benefits of the renewable packaging.

“It has always been extremely important to Snyder’s to create products that are both delicious and ‘better for you,'” said Claude O’Connor, VP marketing at Snyder’s of Hanover. “Now after a year of development, we’re thrilled to take that even further and introduce a renewable packaging solution that is ‘better for the earth’ as well.”

All three varieties of Snyder’s of Hanover organic pretzel sticks will be available in the new renewable packaging nationwide in time for Earth Day, April 22. They will be sold for a suggested retail price of $2.99 for an 8 oz. bag.

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