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Pringles commences campaign for Stix

BY Jenna Duncan

NEW YORK To promote Pringles Stix, its inaugural baked product, Pringles is airing a TV commercial and print ad campaign, the company said.

Animated with a couple of stick figures—Mr. Pringles and a female partner—dancing to a disco song, the first 30-second spot aired Monday, April 28.

Deputy chief creative director at ad agency Grey, Rob Baiocco, said it was a challenge to create the campaign because the shape of the new Stix products is so different than any other Pringles product of the past. “Everything other than the stick itself screams Pringles,” he said.

The commercial will run on both cable and network TV. Other elements of the campaign include a 15-second spot, a print ad, an in-store presence and sample program utilizing Tupperware which will go into action next month. The campaign is the project of Grey marketing group’s G2 team.

Pringles Baked Wheat Stix come in four flavors; crunchy wheat, honey butter, pizza and vanilla, and are available from retailers nationwide.

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Nestle appeals to baseball fans with presence at minors

BY Drew Buono

GLENDALE, Calif. Nestle has announced that it will host Nestle Drumstick Cones Family Days at select minor league baseball parks across the United States. The added presence will help promote Nestle’s minor league sponsorship.

Discount tickets, birthday parties, family photos and other family activities are planned for fans that come out to games during Drumstick nights. With the purchase of two Nestle Drumstick Cones, fans can also receive a free personalized baseball card when they visit the Nestle Web site.

“We are excited to dish up a sweet part of Americana that families can slow down and enjoy together—Nestle Drumstick ice cream cones and baseball,” John Harrison, the official taster for Nestle Drumstick cones, said.

For all of the details on the Nestle Drumstick Family Days events, fans can visit www.drumstick.com/topps.

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Frito-Lay, PepsiCo raise prices, decrease amount of product per package

BY Jenna Duncan

PLANO, Texas Frito-Lay has started to cut the amount of many of its food products by one ounce beginning Sunday, the company said, and parent company, PepsiCo is raising prices, especially on larger mass items.

“The pricing activity is broad-based, and we are phasing it in across the many brands,” Frito-Lay spokeswoman, Jenny Schiavone, said.

Because of increasing rates of inflation and higher costs on commodities like cooking oil, corn and energy, company productivity gains are simply not enough to keep competition strong, company spokespersons have said.

Snack Food Association president and chief executive, Jim McCarthy told the media, “We have made commodities our No. 1 issue because these prices are going through the roof.” The Snack Food Association is a trade group based in Arlington, Va.

PepsiCo reported a $1.15-billion net gain, or 4.7 percent increase, in the period ended March 22. The company’s revenue bounded a 13.4 percent increase from from $7.4 billion last year to $8.3 billion at the same time this year.

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