PriceGrabber reveals shoppers’ money-saving tactics this BTS season
LOS ANGELES — Back-to-school shoppers plan on stretching their dollar and taking advantage of retailer incentives to save, PriceGrabber said.
Releasing additional results from its back-to-school shopping forecast — which previously revealed that consumers are planning to spend more money on back-to-school items this year — PriceGrabber noted that three-quarters of survey respondents (74%) cited free shipping as the top retailer tactic that would entice them to make a back-to-school purchase. This was followed by sales (72%), price cuts (66%), coupons (63%), online promotion (43%), price matching and in-store promotions (28% each).
What’s more, smartphones also will play a key role in making these purchases, as 37% of PriceGrabber survey respondents said they plan to compare prices from their mobile phone while in brick-and-mortar stores this back-to-school shopping season. Among them, 14% of respondents said they plan to do back-to-school shopping from their mobile phones.
"Whether shopping in stores or online during this back-to-school season, consumers should leverage the multitude of money saving tools and retailer incentives that are available," PriceGrabber general manager Graham Jones said. "We can deduce from our survey that free shipping will be a huge deciding factor when consumers purchase online. Savvy shoppers will get the most for their money by searching for coupons and actively using comparison shopping websites to ensure they are getting the best deal."
Meanwhile, when PriceGrabber survey respondents were asked to select all of the ways in which they plan to save money while back-to-school shopping this year, those surveyed ranked online and comparison shopping websites as the top destinations (62%), along with discount, bargain and outlet stores (56%). In an effort to save, many respondents said they would search their home for school supplies or take an inventory of their child’s closet (50% and 49%, respectively) before making additional purchases. Other saving methods that may be utilized include making a list to control impulse buying (36%) and visiting retailer websites to print out coupons (34%).
"We aren’t at all surprised to see that survey respondents selected online and comparison shopping websites as the number one money-saving method for back-to-school purchases," Jones said. "With the ability to monitor prices at one’s fingertips and to shop around the clock, today’s busy and money-conscious consumers are looking to online and mobile shopping as go-to options for finding the best deals."
FDA approves Afinitor for advanced breast cancer
EAST HANOVER, N.J. — The Food and Drug Administration has approved a new use for a Novartis cancer drug.
The drug maker said Friday that the FDA had approved Afinitor (everolimus) combined with exemestane for postmenopausal women with advanced hormone receptor-positive, HER2-negative breast cancer who have failed treatment with letrozole or anastrozole.
"Afinitor is the first and only treatment that boosts the effectiveness of endocrine therapy, significantly extending the time women with advanced breast cancer live without tumor progression," University of Texas M.D. Anderson Cancer Center chair of breast medical oncology Gabriel Hortobagyi said. "This approval redefines the treatment and management of advanced hormone receptor-positive breast cancer, offering a critical new option for physicians and patients."
Target extends fresh food offering to 30 stores
MINNEAPOLIS — Target announced it is remodeling 30 of its stores to offer an expanded selection of affordable and quality fresh foods to its customers.
Target stores currently being remodeled are part of the last of three cycles of remodels this year and span markets from Cincinnati to Jacksonville, Fla., and Nashville, Tenn. Slated for completion in October, the stores will dedicate approximately 10,000 sq. ft. to a vast array of fresh food choices, including a curated assortment of fresh produce, fresh packaged meat and prepackaged baked goods, in addition to dry and frozen offerings.
(The full list of stores can be found here.)
"By remodeling our stores and expanding the grocery selection, we’re able to bring an even more convenient shopping experience to Target’s guests," Target SVP grocery Annette Mille said. "Just in time for the busy holiday season, these newly remodeled stores will offer a one-stop shop for all shopping needs, including fresh foods."
In addition to the expanded food layout, Target also is updating other areas of its stores to further enhance the shopping experience for customers:
In the beauty aisles, guests will experience a more visual environment, making it easier to browse a mix of everyday essentials and exclusive brands;
The home department offers easier navigation with wider aisles and lower product displays; and
The shoe department now includes additional seating and mirrors, and the baby department touts broader visibility between baby gear, supplies and apparel.