HEALTH

Price, value sway U.S. consumers when choosing OTC medicines

BY Alaric DeArment

SCHAUMBURG, Ill. Consumers in the United States place more importance on price and value when buying OTC medications compared to global consumers, according to an online survey conducted by The Nielsen Company and the Association of the European Self-Medication Industry.

Results of the survey, released Monday, showed that Americans ranked second in considering price of OTC products important, at 30 percent, compared to 33 percent of consumers in Japan. At the same time, 17 percent of global consumers consider price. A quarter of American consumers consider whether the product is a good value for money, compared to 15 percent of global consumers.

“With increasing medical costs and a fragile economy, the U.S. consumer is more price and value centric than ever,” NielsenHealth managing director Matt Dumas said. ”These findings highlight the rising importance of generic drugs in the U.S. market, which is underscored by low OTC product loyalty scores versus global markets.”

The survey included 28,253 Internet users in 51 markets in Europe, Asia Pacific, North America and the Middle East and was conducted between April and May.

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GTC Nutrition, Ganeden Biotech to develop prebiotic, probiotic ingredients

BY Michael Johnsen

GOLDEN, Colo. GTC Nutrition, a business unit of Corn Products International, on Thursday announced that it has formed a strategic alliance with Ganeden Biotech, to work together in the development of prebiotic and probiotic ingredients.

“Partnering with an industry leader such as GTC Nutrition will enable us to broaden the applications of GanedenBC30 into more functional foods and beverages, nutraceuticals and animal health applications,” stated Andrew Lefkowitz, Ganeden’s president and chief executive officer.

Probiotics are “good for you” bacteria that are similar to the good bacteria found naturally in the body’s digestive tract that can support healthy digestive and immune systems. Prebiotics serve as food for probiotics. A prebiotic is a non-digestible carbohydrate that works in the intestines to nourish and stimulate the growth of the good bacteria, which, in turn. helps to maintain a healthy digestive environment. Prebiotics and probiotics work synergistically to maintain healthy digestion and support immune system strength.

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New KIND bar honored at Expo East natural products show

BY Michael Johnsen

NEW YORK KIND Plus was awarded “best new food item” at the Natural Products Expo East held last weekend in Boston, PeaceWorks Holdings announced Thursday.

“Considering how many products were under consideration, we’re both thrilled and humbled,” stated Daniel Lubetzky, chief executive officer of PeaceWorks Holdings, the makers of KIND Fruit + Nut Bars.  “It’s an incredible honor to have industry leaders single out a KIND Snack as the best new food product at a show as large as Expo East.”

The contest was sponsored and officiated by the Natural Products Association and The Natural Foods Merchandiser magazine.

KIND Plus brings enhanced nutrition to the KIND bars by adding such targeted supplements as calcium, antioxidants, protein and Omega-3. New flavors include cranberry and almond, almond and cashew and mango macademia.

Since the start of 2008, KIND has expanded its sales locations by more than 5,000 doors in the United States, bringing the total number of retail locations to more than 20,000 stores nationwide. KIND is presently sold in nearly every major retail and grocery chain in the United States including 7-11, Albertsons, A&P, Duane Reade, GNC, Kroger, Meijer, Publix, Safeway, Shaw’s, Trader Joe’s, Wal-Mart, Whole Foods, Wild Oats and Vitamin Shoppe.

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