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Price Chopper sponsors free flu shot clinics for Irene victims

BY Alaric DeArment

SCHENECTADY, N.Y. — Price Chopper is giving free flu vaccines to victims of Hurricane Irene, the supermarket chain said.

Price Chopper, which was the first supermarket pharmacy in New York to certify pharmacists to administer flu shots, is sponsoring free flu vaccination clinics at a local church in Schoharie, N.Y. The first clinic was on Saturday, and another will follow this coming Saturday. Participants also will receive free deli lunches. Other clinics will take place across the six states in which the chain operates, though the company did not give details.

"We recognize that our neighbors whose homes and businesses were ravaged by Irene have much rebuilding to do over the coming months, and with the flu season upcoming, we want to help ensure that they stay healthy in light of the challenges that lay ahead," Price Chopper public relations, consumer and marketing services manager Mona Golub said.

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CRN challenges JAMA study linking multivites and death

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Tuesday issued sharp criticism in response to the study, "Dietary Supplements and Mortality Rate in Older Women," published in the Archives of Internal Medicine, a publication of the American Medical Association.

The study listed a broad range of supplements — multivitamins, folic acid, iron and copper, among others — that appear to be associated with an increased risk of death in older women. The article is part of the journal’s "Less Is More" series.

Jaakko Mursu, a doctor associated with the University of Eastern Finland and the University of Minnesota, used data collected during the "Iowa Women’s Health Study" to examine the association between vitamin and mineral supplements and mortality rate among 38,772 older women (average age 61.6 years). Supplement use was self-reported in 1986, 1997 and 2004 via questionnaires.

Among the 38,772 women who started follow-up with the first survey in 1986, 15,594 deaths (40.2%) occurred over an average follow-up time of 19 years. After adjustment, use of multivitamins, vitamin B6, folic acid, iron, magnesium, zinc and copper, were all associated with increased risk of death in the study population. Conversely, calcium supplements appear to reduce risk of mortality. The association between supplement intake and mortality risk was strongest with iron, and the authors found a dose-response relationship as increased risk of mortality was seen at progressively lower doses as women aged throughout the study.

“Based on existing evidence, we see little justification for the general and widespread use of dietary supplements,” the authors concluded. “We recommend that they be used with strong medically based cause, such as symptomatic nutrient deficiency disease.”

"[That] basically means these researchers would rather wait till we all get scurvy before acknowledging any need for supplemental nutrients," countered Duffy MacKay, CRN VP scientific and regulatory affairs.

"It’s important to keep in mind that this is an associative — not a cause and effect — study," he said. "In fact, when the authors did their initial … analysis, it appears they actually found benefit for many of the supplements, not just calcium; yet instead of stopping there, they went on to ‘further adjust’ the data, possibly until they found statistics worthy of this publication’s acceptance," MacKay surmised. "The study may make for interesting scientific water cooler discussion, but certainly does not warrant sweeping, overstated concerns for elderly women."

CRN’s advice to consumers: "Your best chance for living a long and healthy life is to engage in healthy lifestyle practices, and many in the scientific community maintain that rational, reasonable use of vitamins and other supplements is part of that equation. Talk to your doctor, or other healthcare practitioner, if you have concerns — but read between the lines of individual studies and don’t make your decisions, either for or against supplements, based solely on hype."

 


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Creme of Nature, Look Good…Feel Better partner to help women battling cancer

BY Antoinette Alexander

JACKSONVILLE, Fla. — Colomer USA’s ethnic hair care brand Creme of Nature has partnered with Look Good…Feel Better to educate people on the services available for women who are battling cancer and want to enhance their appearance.

Throughout October and November, Look Good…Feel Better leaflets can be found inside Creme of Nature product packaging to help spread the word about the organization and the support it provides for women who are undergoing cancer treatment.

Look Good…Feel Better is a nonmedical, brand-neutral public service program that is comprised of beauty industry professionals who teach beauty techniques to help cancer patients manage the appearance-related side effects of cancer treatments. The organization also offers cancer patients a circle of support. Through Look Good…Feel Better, women receive step-by-step makeover learning sessions that are led by cosmetology professionals. Products are donated by various cosmetic and beauty companies.

Each free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques and advice on how to deal with hair loss, including tips on the use of wigs and hairpieces, scarves and other accessories. In addition to beauty and accessory secrets, participants receive complimentary cosmetic kits to use during the session or to continue their makeovers at home.

Along with the "Courage Is Beautiful" product inserts, Creme of Nature distributed Look Good…Feel Better brochures at hair shows, trade shows and various events, has included a link to the organization’s website on Cremeofnature.com and is circulating promotional materials, such as pamphlets and posters in-house at Colomer USA’s Jacksonville, Fla., headquarters.

Look Good…Feel Better information also will be shared on the brand’s Facebook and Twitter pages and its blog and website.

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