Prevacid 24HR to launch with $200 million ad campaign
NEW YORK Novartis will storm the antacid market next week with a $200 million ad campaign behind its launch of Prevacid 24HR, the Wall Street Journal reported Wednesday.
Television spots to differentiate Prevacid 24HR from its antacid competition — Procter & Gamble’s Prilosec OTC, McNeil Consumer’s Pepcid Complete, Boehringer Ingelheim’s Zantac 150 and GlaxoSmithKline’s Tums, to name just a few — are expected to begin airing Thursday, underscoring the emotional difficulties of heartburn sufferers.
According to the Journal, the tagline for the antacid new addition will be: “Prevacid 24HR: When you’ve had it with heartburn.”
Google launches ‘flu shot finder’
MOUNTAIN VIEW, Calif. Google on Tuesday unveiled a new feature that allows people in search of either an H1N1 flu vaccine or seasonal flu vaccine to easily find nearby locations offering the vaccines.
Pieced together in collaboration with the Department of Health and Human Services, the flu shot finder can be found at www.google.com/flushot. The same tool also will be available shortly on www.flu.gov and the American Lung Association’s Web sites, Google reported.
“It’s important to note that this project is just beginning and we have not yet received information about flu shot clinics for many locations,” the company cautioned. “In addition, many locations that are shown are currently out of stock. We launched this service now in order to help disseminate information about locations where vaccines are available, and also to make more vaccine providers aware of the project so that they can contribute.”
For the moment, Google has data for locations of flu vaccines directly from 20 states and counting. “We are also continuing to add information from chain pharmacies and other providers in all 50 states; today, you’ll find results from chains such as Walgreens [and] CVS, and PDX participants such as Kmart, Duane Reade, WinnDixie and Giant Eagle,” the company stated.
Bausch & Lomb disperses the fog for outdoor sports enthusiasts
ROCHESTER, N.Y. Skiers, snowboarders and other outdoor sports enthusiasts in North America have a new solution to one of the biggest problems they encounter: fogging of goggles and face shields.
Bausch & Lomb recently introduced its FogShield Sport premoistened towelettes that simultaneously prevent fog from forming on goggles for eight hours or more and help keep lenses clean.
“There’s a solution for staying warm, a solution for staying dry, but there haven’t been many solutions for keeping goggles fog-free,” stated John Stewart, general manager vision accessories for Bausch & Lomb. “FogShield Sport provides an easy-to-use, affordable anti-fog system to help prevent fogging that starts working immediately to provide clear vision,” Stewart added. “Packaged in small foil pouches that are about the size of hand-wipes, FogShield Sport sells for about $2 per application.”
FogShield Sport’s proprietary technology originally was formulated to work in the harshest industrial settings, and has been tried, tested and proven on professionals ranging from firefighters to hazmat technicians. The product’s effectiveness in eliminating fog in goggles was previously recognized by the International Association of Hazardous Materials Technicians as the Hazardous Materials Response Product of the Year.
“Since the product has proven extremely effective in anti-fog protection for firefighters and hazmat professionals in industrial environments, we believe it will be effective for skiers, snowboarders, paintballers and scuba divers,” added Stewart.