BEAUTY CARE

Prestige makeup sales on upswing, NPD says

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Prestige makeup in U.S. department stores is on the rise, marking the first time in two years that the prestige makeup industry has shown a positive trend, according to market research firm the NPD Group.

Dollar sales increased 2% to $2 billion year-to-date through August 2010, compared with the same period in 2009. August 2010 was the fourth consecutive month of positive dollar and unit sales.

“While 2% may not seem like a huge sales increase, it is noteworthy because this is the first time in two years that the prestige market industry is showing a positive trend. We first began to see prestige makeup decline in 2008, before the recession, and if you were to look at where the prestige market industry was just one year ago, in 2009, you would be seeing a 7% decline, compared [with] 2008 figures,” stated Karen Grant, VP and global industry analyst for The NPD Group. “Women continue to tell us that they want to enhance the way they look and to feel more confident and feminine. Experimenting with color is one of the ways they do that without spending a fortune.”

Face and nails were the standout segments, outperforming the total makeup category in the first eight months of the year. Face, the largest segment with 49% dollar share of makeup, grew 3% in dollar volume, versus last year.

Concealer (up 6%), foundation (up 3%) and blush (up 2%) helped drive category growth. The nail segment, the smallest makeup segment with only 1% dollar share, grew a double-digit 31% year-to-date (January through August) 2010, compared with the same time last year.

Both the lip and eye segments showed positive growth as well, 2% and 1%, respectively. The subsegments driving growth in the lip and eye categories were lip color (up 8%) and eye liner (up 3%).

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The Skin Cancer Foundation salutes two executives at gala

BY Antoinette Alexander

NEW YORK The Skin Cancer Foundation held its annual Skin Sense Award Gala on Oct. 12, honoring Al Robertson, general manager and CMO of Energizer Personal Care, and Gabriel Tanbourgi, president of BASF Care Chemicals, for their leadership roles in promoting skin health.

The event, held at the Pierre Hotel in New York, attracted roughly 350 people.

“The Skin Sense Award Gala is always a very special night for the foundation, and we deeply appreciate everyone’s support in making the evening a success,” stated Perry Robins, president of The Skin Cancer Foundation. “We know that people are well-aware of the dangers of the sun. However, our research tells us that most people still resist making sun protection a part of their lifestyle. Clearly, there is much work to be done, which is why the Gala is so important.”

Showing their support for the cause were actors Kevin Navayne of “CSI: New York” and Tony Sirico, formerly of “The Sopranos,” and an array of notable guests from the fashion, music, food and reality TV industries. Attendees included acclaimed food critic Gael Greene, musicians Sylvia Tosun and Matt White and fashion insiders Richie Rich and Nole Marin.

Sam Champion, weather anchor of ABC’s “Good Morning America,” hosted the night’s festivities. Champion has battled skin cancer and has done much to raise awareness about the disease.

The program also included a special performance by piano iconoclast ELEW, known for his melding of ragtime, rock and pop, called rockjazz. For the first time, the Gala included an exclusive after party.

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Vaseline turns 140

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Vaseline petroleum jelly, which is a Unilever brand, is celebrating its 140th anniversary with a new online campaign and the launch of a new cocoa butter variant, as well as new packaging.

Vaseline petroleum jelly was first discovered in 1859 by Robert Chesebrough, a 22-year-old chemist from Brooklyn, N.Y. Chesebrough traveled to Pennsylvania to study the oil extraction and refinement process and was drawn to a byproduct of the oil refinery process used by the riggers to help aid the healing of cuts and burns: petrolatum. He took some of the substance home with him and, after testing, discovered he could extract a skin-friendly version of the material. In 1870, Chesebrough introduced the product to the public as Vaseline petroleum jelly, and by 1974, it was being sold nationwide at the rate of a jar a minute.

To celebrate its history, Vaseline is compiling the ultimate list of uses by inviting fans to share how they flip for Vaseline petroleum jelly. The campaign coincides with the launch of new packaging that features a flip cap, making it easy to use with one hand. In addition, a new Vaseline petroleum jelly rich condition cocoa butter variant is joining original Vaseline petroleum jelly and Vaseline petroleum jelly baby on store shelves.

The success of Vaseline petroleum jelly can be attributed to its many uses, which range from skin care and beauty to athletic, household and more. In beauty, makeup artists keep the product handy to set makeup in place and prevent red lipstick from sticking to teeth. It can be applied to skin after shaving to soothe legs, to eyelids as a daily moisturizer and all over the body to act as a protective barrier.

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