HEALTH

Prestige Brands signs Dale Earnhardt Jr. to rep Goody’s headache powders

BY Michael Johnsen

TARRYTOWN, N.Y. — NASCAR’s Dale Earnhardt Jr. has signed on as a Goody’s spokesman, Prestige Brands Holdings announced Tuesday. 

Earnhardt Jr. will join Goody’s longtime spokesman, Richard "The King" Petty, in a new multi-media campaign beginning in early 2013. Goody’s Powder will  be the title sponsor for the Goody’s Fast Relief 500, the Oct. 27  Sprint Cup Series race at Martinsville Speedway in Virginia. Goody’s will also continue its longstanding tradition of sampling the product at racetracks and bring Earnhardt Jr. and Petty together for personal appearances. 

"This partnership is unprecedented," stated Joseph Juliano, brand director, Goody’s. "It is the first time that these two NASCAR legends have worked together. Each of them has a huge fan base and they are both synonymous with the sport of auto racing."

A third-generation NASCAR driver and 2004 Daytona 500 winner, Earnhardt has won the National Motorsports Press Association Most Popular Driver Award for the past 10 years in a row. Petty has more NASCAR wins and championships than any driver in NASCAR history. A Hall of Fame inductee, Petty won 200 races and finished 712 times in the top 10, and was nicknamed "The King" after winning the Daytona 500 and the NASCAR national championship seven times each.

The campaign will also feature a  significant retail component that will include special events, in-store promotions and contests, and sampling of Goody’s headache powders via a specially branded mobile unit. 

In 1977, Goody’s became the first non-automotive sponsor in NASCAR when it signed Petty as spokesperson, starting one of the longest-running relationships in sports promotion, Prestige Brands noted.


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International probiotic association to sponsor documentary sequel on probiotics

BY Michael Johnsen

LOS ANGELES, Calif. — Health Point Productions on Monday announced the second part of a three-part documentary on probiotics will be going into production. 

"My goal for the film is that it will not only be entertaining and interesting, but it will highlight some of the latest scientific research in probiotics from around the world," stated executive producer David Knight. "In order to help achieve this goal I’m thrilled that the International Scientific Association for Probiotics and Prebiotics has agreed to become a major sponsor for Microwarriors 2. We strongly support ISAPP, which is an international, non-profit organization committed to the idea that all probiotic and prebiotic products should be scientifically substantiated and responsibly marketed."

"The film is well-aligned with our mission to promote the science behind probiotics and prebiotics, and ISAPP is excited about the opportunity to bring its renowned scientific expertise in the areas of probiotics, prebiotics, and human microbiota to the film," commented Mary Ellen Sanders, executive director ISAPP.

"Microwarriors: The Origin and the Destiny" will feature an "all-star" line-up of internationally renowned scientists headed by Gregor Reid, professor of microbiology and surgery, University of Western Ontario and chair of Human Microbiology and Probiotics, Lawson Health Research Institute in Canada; Mary Ellen Sanders, executive director of ISAPP and consultant for Dairy and Food Technologies in Colorado; Glenn Gibson, professor of Food Microbiology, University of Reading in the U.K.; Jeremy Nicholson, head of the Department of Surgery and Cancer at Imperial College London in the U.K.; Eamonn Quigley, professor of medicine and human physiology, Alimentary Pharmabiotic Centre, University College Cork in Ireland; Willem de Vos of the University of Wageningen in the Netherlands and University of Helsinki in Finland); Sven Pettersson, professor at the Karolinska Hospital in Sweden); Fredrik Bäckhed, professor, University of Gothenburg in Sweden; and Wendy Garrett assistant professor, Harvard Medical School in Massachusetts. 

To view a preview of the first "Microwarriors" installment, click here.


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CDC: Influenza rates continue to drop nationwide, though flu incidence is picking up in the West

BY Michael Johnsen

ATLANTA — The Centers for Disease Control and Prevention on Friday reported a slight drop in influenza-like illnesses across the country, but even so the season is still going strong. The proportion of outpatient visits for influenza-like illness for the week ended Jan. 12 was 4.6%, above the national baseline of 2.2%

Thirty states and New York City reported high ILI activity; 10 states experienced moderate activity; 7 states experienced low activity; and 3 states experienced minimal activity. That gives an indication as to the severity of the flu. Geographically, 48 states reported widespread influenza activity. 

A look at CDC’s interactive map shows ILI severity picking up slightly in the West. Below, CDC’s ILI indicator map for the week ended Jan. 5 is followed by CDC’s map for the week ended Jan. 12. 

CDC also depicted the progress of this year’s flu season as compared to years past. 

FOR COMPLETE COVERAGE OF THE FLU EPIDEMIC SWEEPING THE NATION, CLICK HERE.

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