HEALTH

Prestige Brands named to Fortune’s list of 100 fastest-growing companies

BY Michael Johnsen

TARRYTOWN, N.Y. — Fortune has named Prestige Brands as one of its 100 fastest-growing companies, Prestige announced Tuesday. Listed as No. 60, Prestige represents the only manufacturer of brand name over-the-counter healthcare products on the list. 

“Our strategy for creating shareholder value has three prongs which work in tandem — invest in and grow our core over-the-counter healthcare brands, harness our financial profile and industry-leading free cash flow to pay down debt and build M&A capacity, and remain aggressive and disciplined in the M&A market,” stated Matthew Mannelly, CEO. “The successful execution of this strategy worked to create the results for which we are recognized on this important Fortune list.” 

The Fortune list measures companies by growth in revenue, profit and stock price over the past three years. Prestige’s strong financial performance included a 30% revenue growth, 30% adjusted EPS growth and 60% total return for the three-year period.


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Meda Consumer revitalizes Geritol Multivitamin with new packaging, TV spot

BY Michael Johnsen

ATLANTA — Meda Consumer on Tuesday announced it is re-energizing its Geritol Multivitamin brand, pitching the product to a new generation of consumers with a fresh new package design and its first television spot in more than 20 years. 

“Geritol has a strong history in TV, with ads dating back to the 1950s, so we think it’s only fitting that we re-introduce it to consumers via this medium,” stated Cigdem Topalli, Meda Consumer Healthcare brand manager. “Just as Geritol’s trusted, well-balanced formula has stood the test of time, so do its benefits to consumers, and we’re excited to introduce re-energized packaging and marketing that reflects this.”

The new Geritol TV spot features national nutrition and wellness expert Erin Palinski-Wade and incorporates man-on-the-street commentary and physically active people to reintroduce the brand to the U.S. audience. The messaging will focus on the brand’s signature, well-rounded approach to supplementation that delivers 100% of the Recommended Daily Value of 12 essential vitamins and minerals to support energy, immune system and bone health. 

Airings began on Sept. 4 and will continue through October on national cable networks like the Cooking Channel, Hallmark Channel and Lifetime Movie Network.

Shipping of the new packaging of Geritol Multivitamin has begun and should start appearing on shelves within the next month.


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Abbott launches Glucerna Advance RTD to provide nutritional benefits for those with diabetes

BY Michael Johnsen

ABBOTT PARK, Ill. — Abbott on Tuesday introduced a new nutrition shake called Glucerna Advance — formulated for people with diabetes who are seeking additional nutrition and health benefits. The new product helps to minimize blood sugar spikes while supporting heart hearth and the immune system, Abbott noted. 

The formula includes CarbSteady Ultra, slowly-digestible carbohydrates designed to help minimize blood sugar spikes; plant-based phytosterols and Omega 3s to support heart health; vitamin C, E and selenium to support immune health; and chromium from chromium picolinate to help support carbohydrate metabolism. 

The new ready-to-drink shake will be available in both chocolate and vanilla flavors.


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