Prestige Brands introduces new Luden’s, Chloraseptic items for cough-cold season
IRVINGTON, N.Y. — Prestige Brands is sprucing up its portfolio with new Luden’s and Chloraseptic products.
Luden’s has introduced new Moisture Drops, which are designed to soothe the dryness and discomfort associated with dry mouths, while easing everyday throat irritations. The lozenge works with a unique "HydroAction" formula and is available in a kiwi-strawberry flavored lozenge. The new Luden’s Moisture Drops are available in a 20-count bag at a suggested retail price of $1.79.
"We are certain that anyone with minor dry mouth is going to love Luden’s Moisture Drops," Luden’s VP marketing Albert Hwang said. "Luden’s is all about soothing throat irritations with great-tasting throat drops. Now we also have the Luden’s Moisture Drops to reduce dry mouth symptoms as well."
Meanwhile, Prestige Brands also has launched new Chloraspetic warming sore throat spray, which is designed to provide sore throat discomfort relief with the added benefit of a warm and soothing feeling. The new formula contains phenol, which helps ease the pain and temporarily relieves irritation, and is available in a sugar-free honey lemon flavor.
"We are always looking to satisfy consumer needs with innovations in sore throat relief," Prestige Brands senior brand manager Jocelyn Yuan said. "Consumers have long recognized hot tea and honey as a soothing sore throat remedy. With our new warming spray, Chloraseptic helps consumers take those benefits along with them, combined with an active ingredient that dulls sore throat pain."
Chloraseptic warming sore throat spray is available in a 6-fl.-oz. bottle with a suggested retail price of $6.25.
Nad’s introduces nose wax
LOS ANGELES — Hair removal brand Nad’s has announced the launch of Nad’s nose wax for men and women, a complete do-it-yourself nose wax system for removing nose hair.
Containing chamomile and aloe, Nad’s nose wax is applied with the Nad’s Safetip applicator that is designed to target the hair around the edge of the nostril, only removing hairs that are sticking out or easily noticed. The specially formulated wax also can be used to remove blackheads from the nose’s surface.
Each package of Nad’s nose wax contains three treatment packs, a "Moustache Stencil" for men, post wax calming wipes and antibacterial wipes. Nad’s nose wax retails for $29.99.
Currently celebrating its 20th anniversary, Nad’s was founded by Sue Ismiel, a mother who created a natural, no heat hair removal product for her young daughter from ingredients she took from her own kitchen. The use of Nad’s natural hair removal gel spread from Ismiel’s family to friends, and ultimately, to the entire consumer market of Australia. In 1998, Nad’s natural hair removal gel entered the U.S. market and now also is sold in the United Kingdom, New Zealand and Middle East.
Pure Silk shave cream brand announces new packaging, enhanced formulation
DUBLIN, Ohio — Pure Silk shave creams for women has unveiled a sleek new packaging design and improved moisturizing formula with twice the aloe of Pure Silk’s previous shave creams.
The redesign highlights key ingredients found in each of the brand’s seven fragrances and new 100% rust-proof aluminum cans. To support the launch of the new design and formulation, Pure Silk has hired Rachel Kay Public Relations to execute public relations and social media strategy and GSD&M Advertising as its creative partner. The combined efforts of the agencies will advance the company’s goal to connect with its core consumers — women and teens — via a mix of paid and earned media.
The company also is supporting the relaunch with an advertising campaign that includes print ads and broadcast ad spots. Pure Silk also is the sponsor of nine Ladies Professional Golf Association tour members, including Natalie Gulbis, Brittany Lincicome, Jennifer Song and Stacy Lewis, who currently is ranked second in the world.
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