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Prestige Brands employing social media and digital marketing to enhance branding efforts

BY Michael Johnsen

TARRYTOWN, N.Y. — Prestige Brands' Matthew Mannelly, CEO, president and director, on Thursday outlined a number of ways that Prestige is utilizing social media to enhance its brand offering. 
 
For example, the three latest flavors launched across the Luden's franchise were all crowdsourced. "We're really excited about the new flavors that we're introducing," Mannelly said. The new flavors for today's generation include new watermelon, blue raspberry and sugar-free black cherry. "This is an interesting example of how we [used social media to come] about those flavors," he said. "We utilized crowdsourcing in terms of feedback from consumers to get their thoughts on what should be the best new flavors, and that helped us in deciding to launch those three flavors."
 
Looking forward, Prestige plans to employ new real-time mobile marketing technology that will push out offers to consumers in proximity of a retail pharmacy outlet at the time a cold is going viral, literally. "Some of the things that we're looking at is, your smartphone eventually is going to be able to proactively tell you that there's a red alert in terms of FAN flu says that cough-cold incidences are up X% in your region of the country," Mannelly said. "It's also going to be able to tell you we know you have two kids younger than 5 as a result of your Facebook page. And therefore, since we know you're by a CVS or a Walgreens or a Walmart, here's a coupon to go in to that store to buy some product to help you in terms of fighting the cough-cold season. That type of marketing is not too far off. Those are some of the things that we're looking at, and it's actually very exciting in terms of where it's going with digital marketing."
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Pharmacist-created eb5 skin care gets new formula, new look

BY Antoinette Alexander

PORTLAND, Ore. — Pharmacist-created skin care line, eb5, has introduced a new formula and new product packaging.
 


The traditional eb5 formula is a blend of wrinkle-reducing vitamin A, free-radical fighting vitamin E, strengthening vitamin B, and natural botanical ingredients including moisture-encouraging oat flour and comfrey root. 
 


The new, reformulated blend maintains those anti-aging benefits and adds further refinements in an even healthier formulation that is paraben-free, vegan, gluten-free, non-GMO, fragrance-free, hypo-allergenic and cruelty-free, the company has announced.
 


“Eb5 products have withstood the test of time by meeting the evolving needs of our customers,” stated Donna Heldfond, president and CEO of eb5. “We are so proud to offer a new formula that is simpler and healthier than ever while maintaining the anti-aging power that our loyal customers have come to expect from eb5.”
 


The reformulation coincides with updated packaging for all eb5 products. The new packaging boasts a cleaner, more contemporary design that reflects the modern formulation of the product inside.
 


Eb5 traces its roots back to 1904 when pharmacist Samuel Heldfond opened the Heldfond Drug Co. in Portland, Ore. Heldfond and his son, Robert, spent their careers creating life-changing remedies for customers of the apothecary. 
 One such remedy combined a highly absorbent, non-greasy ointment base with essential vitamins and other natural ingredients. In 1980, pharmacist Heldfond leveraged that compound to formally launch the eb5 brand, the “five creams in one” anti-wrinkle cream.


 

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Kroger names 366 winners of the Kroger Scholars award for 2014-15 school year

BY Michael Johnsen

CINCINNATI — Kroger on Friday announced 366 winners of the Kroger Scholars award for the 2014-15 school year. Each student will receive $1,000 to assist with post-high school educational expenses.
 
"We are so proud of each one of these young men and women who have demonstrated a commitment to learning and hard work," stated Lynn Marmer, Kroger's group VP corporate affairs and president of the Kroger Foundation. "For so many parents, sending a child off to college is at once a pride – and anxiety – inducing experience. We hope these funds will make it a little easier for our associates and their children as they transition to studying beyond high school."
 
The 2014-15 Kroger Scholars come from 29 states.  A full list of scholarship winners by state is available by visiting Kroger's website
 
Kroger Scholars is a company-wide program of the Kroger Foundation, and is open to children of associates who work in the Kroger family of stores, have at least two years of service and work a minimum of 1,000 hours per year.
 
Funds can be used at any accredited two- or four-year college, university or vocational program.
    
Scholarship America, a leading national scholarship manager, selected recipients based on a broad range of criteria including scholastic performance, work experience, extra-curricular and volunteer activities and a statement of goals and aspirations.  
 
Since launching in 2008, Kroger Scholars has provided more than $2.2 million in awards to more than 2,200 families.   
 
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