Prestige Brands completes purchase of Blacksmith Brands
IRVINGTON, N.Y. Prestige Brands Holdings on Monday announced that it has completed its previously announced purchase of Blacksmith Brands Holdings.
The transaction was finalized under the original terms announced on Sept. 20, which called for Prestige to pay $190 million in cash at closing plus a customary working capital adjustment that amounted to $13.4 million.
The purchase includes five over-the-counter healthcare products: Efferdent and Effergrip denture care products, PediaCare children’s over-the-counter medicines, Luden’s cough drops and NasalCrom allergy treatment.
Sam’s Club takes children’s vitamins center stage
Positioned directly opposite the pharmacy counter, Sam’s Club has placed children’s supplementation center stage with this pallet display of Bayer HealthCare’s licensed Flintstone gummy vitamins. And as an extra "Yabba-dabba-doo!" for parents, Sam’s Club makes mention of the fact that supplemented nutrition is only 7 cents per day.
Survey finds adults most concerned about adding antioxidants to their diet
LOS ANGELES According to a consumer survey released Monday by Bossa Nova, half of adults ranked antioxidants as the top nutrient they are most concerned about adding to their diets — ahead of calcium, fiber and iron.
However, the online survey found that the majority of adults didn’t know which fruits provide the most antioxidants. For example, 32% of consumers mistakenly selected blueberries over acai berries for highest antioxidant content when selecting from a list of fruits that included blueberries, pomegranates, cranberries, red grapes and oranges. In addition, the company reported as many as 15% of consumers simply didn’t know which fruits were highest in the nutrient.
“These results tell us we have a long way to go in terms of educating the public about food and its health benefits,” stated Jeremy Adams, head of marketing for Bossa Nova.