HEALTH

Prestige Brands to acquire Dramamine from McNeil Consumer Healthcare

BY Michael Johnsen

IRVINGTON, N.Y. — Prestige Brands Holdings on Thursday announced that it has entered into a definitive agreement to acquire the assets associated with the Dramamine business in the United States from McNeil Consumer Healthcare for $76 million in cash.

“The company expects to quickly and smoothly integrate Dramamine into the Prestige portfolio and drive growth through enhanced brand support,” stated Matthew Mannelly, Prestige Brands CEO.

The transaction is expected to close prior to the end of January subject to customary closing conditions.

Dramamine is the market leader in the over-the-counter motion-sickness category in the United States, with an estimated market share of approximately 32%, Prestige reported. Dramamine products are used for the prevention and treatment of nausea, vomiting and dizziness symptoms associated with motion sickness.

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Eulactol USA rebrands company as Laderma Health USA

BY Michael Johnsen

BOCA RATON, Fla. — Eulactol USA, the maker of Flexitol and Natralia brand products, on Friday announced its official corporate name change to Laderma Health USA, effective Jan. 1.

“This new name is better aligned with our long-term strategy, products and categories encompassing skin care and health and well-being products,” stated John Swigert, VP of Laderma Health USA. “We feel this is a very positive step for our company and portrays us more accurately in the marketplace.”

The Sydney, Australia-based principal company, now called Laderma Health International, has expanded globally over the past 20 years, and the international product portfolio has evolved to encompass many different categories across more than 50 countries. As the individual businesses progressed, the company reached the point of needing to rebrand the group of companies and each of the individual operating entities, the company stated.

This change is a corporate rebrand only and does not affect the brands, structure, staff or ownership of the businesses, Laderma Health stated.

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Best Buy gets into health, fitness

BY Allison Cerra

MINNEAPOLIS — After testing a pilot program in select stores last year, Best Buy is addressing the health needs of its customers by rolling out health devices and fitness products at 600 Best Buy stores across the country and online at BestBuy.com.

Customers can find the products on display in a 30-ft.-long in-store health and fitness presentation area, which enables consumers to sample many of these devices before they purchase them. Such products available include state-of-the-art heart rate monitoring watches, blood-pressure monitors, pedometers, scales and other products from leading manufacturers.

Other products include yoga mats, headphones and special MP3 players.

“We were encouraged by the enthusiastic response we saw from our customers during the initial pilot of these health and fitness products,” said Chris Koller, VP portable electronics solutions group at Best Buy. “We clearly tapped into a desire for Best Buy to provide the latest and greatest technology to enhance health regimens, and to help people discover how they can integrate these devices with other personal technology to monitor and share their progress, and to stay motivated.”

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