BEAUTY CARE

Pregnant actress Jennifer Love Hewitt to be the new face of Palmer’s stretch mark products

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Palmer's Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of its latest pregnancy ad campaign.

Due this summer with her second child, Hewitt will bare her pregnant belly for the brand as the face of its stretch mark products, including the Palmer's Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil, in ads launching in Fall 2015.

Known for her roles in both TV and movie projects such as "The Client List," "Ghost Whisperer," "Criminal Minds," "Party of Five," and "I Know What You Did Last Summer," Hewitt will put her pregnancy on display in the fall 2015 campaign. The ad campaign celebrate soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child.

"After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers," stated Hewitt. "These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way."

Formulated such ingredients as cocoa butter, vitamin E and pure oils, Palmer's stretch mark products promise to keep skin looking moisturized and smooth, and are also hypoallergenic, paraben-free, phthalate-free and dermatologist tested.

"When we found out that Jennifer Love Hewitt was a fan of Palmer's and wanted to work with us on our next campaign, we were overjoyed to have a star of her caliber embracing the Palmer's brand," stated Jennifer Leonard, E.T. Browne senior product manager. "Her genuine love of pregnancy and motherhood makes her the perfect fit to proudly showoff her pregnant belly on behalf of Palmer's. We're so excited for everyone to see the finished product.”
 

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L’Oréal to develop 3-D printed skin tissue for research

BY Antoinette Alexander

 

NEW YORK — Beauty giant L'Oréal USA has teamed up with 3-D bioprinting company Organovo Holdings to develop 3-D printed skin tissue for product evaluation and other areas of advanced research.

The partnership marks the first-ever application of Organovo's groundbreaking technology within the beauty industry.

"We developed our technology incubator to uncover disruptive innovations across industries that have the potential to transform the beauty business," stated Guive Balooch, global VP of L'Oréal's Technology Incubator.  "Organovo has broken new ground with 3-D bioprinting, an area that complements L'Oréal's pioneering work in the research and application of reconstructed skin for the past 30 years. Our partnership will not only bring about new advanced in vitro methods for evaluating product safety and performance, but the potential for where this new field of technology and research can take us is boundless."
 
Organovo's 3D bioprinting enables the reproducible, automated creation of living human tissues that mimic the form and function of native tissues in the body.

"We are excited to be partnering with L'Oréal, whose leadership in the beauty industry is rooted in scientific innovation and a deep commitment to research and development," aded Keith Murphy, chairman and CEO at Organovo. "This partnership is a great next step to expand the applications of Organovo's 3-D bioprinting technology and to create value for both L'Oréal and Organovo by building new breakthroughs in skin modeling."
 

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Is your makeup brush impacting your skin’s health?

BY Antoinette Alexander

ATLANTA — Did you know that makeup residue, oil and dead skin can collect on makeup brushes and impact your skin’s health?

To shed light on the topic, Anisa International, a creator of beauty tools and solutions, recently commissioned Harris Poll to conduct an online survey and found that 39% of women who use these tools clean them less than once a month. Moreover, 22% admitted to never cleaning them

“Interestingly, 65% of women who clean their brushes do so to avoid bacteria, breakouts and blemishes. They understand the consequences, but they still don’t clean them as often as beauty experts recommend,” stated Anisa Telwar-Kaicker, founder and CEO of Anisa International. “We suggest cleaning cosmetic tools a minimum of once a month, but twice a month would be best.”

The most common reasons cited for not cleaning makeup brushes:

  • 22% say it takes too long to clean them or for the brushes to dry;
  • 21% weren’t aware they needed to;
  • 19% just buy new brushes;
  • 17% don’t know how to clean them properly. Ask millennials and that number jumps to 31%; and
  • Among women who do clean their makeup brushes, the majority (85%) use household products such as water, shampoo, dish soap or olive oil.

The survey also found that 60% of women who have purchased a makeup brush have spent $10 or more on a single brush, while a quarter have spent $20 or more.

“Today’s consumers are spending a significant amount on cosmetic brushes in order to achieve desired makeup looks, but they’re not protecting their investment or their skin by properly caring for these tools,” added Telwar-Kaicker. “This survey indicates that there’s a need for beauty brands to educate consumers about the importance of cleaning, the proper techniques and the revolutionary new products available that minimize the amount of time it takes.”

Looking to banish dirty makeup brushes, Anisa International has collaborated with beauty brands to develop brush-cleansing wipes and sprays that combine ease-of-use and convenience, allowing brushes to dry in just minutes. While the traditional method of brush cleaning is still effective, these new products offer a stress-free solution to cut the cleaning and drying time and avoid damaging the brush, according to Anisa
 

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